AI-generated commercials are taking over the internet. Whether it’s advertising for a pizza, beer, or luxury brand, these ads seem to have already achieved their primary goal: reaching the masses. Hundreds of thousands of people have already seen this content across several social media platforms. Haven’t you seen those? Here are the AI-generated commercials that everyone talk about right now.
- AI-generated pizza commercial
- AI-generated beer commercial
AI-generated commercials are starting to take the spotlight
Spoiler alert: All the early examples of AI-generated commercials are generated for fun and inspiration, not for commercial use. However, the impressions show us a real one may be generated very soon. See how;
AI-generated commercials are a novel approach to producing interesting and customized adverts for certain audiences. The aims and preferences you provide for AI will determine how it analyzes data, creates content, and optimizes performance.
Commercials created by AI may save you time, money, and resources while also increasing brand recognition and sales. In minutes, AI can help you make a video, audio, or text advertisement. Commercials made using AI are the way of the future. Intent on giving it a shot? Artificial intelligence has progressed beyond the confines of term papers, producing viral pizza and beer commercials that have even caught the attention of Elon Musk.
AI-generated pizza commercial: The one that Elon Musk “shocked”
In a series of tweets on April 24th, an account going by the name “Pizza Later” promoted a fake pizza joint named “Pepperoni Hug Spot” using distorted video footage of individuals eating pizza that was created using Runway’s Gen-2. The developer also utilized GPT-4 to write the screenplay, Midjourney for the still pictures, and Eleven Labs for the voice-over. After all the AI work was done, Adobe After Effects was used for the final assembly.
Script – #GPT4
Images – #Midjourney
Video Clips – Runway #Gen2
VO – Eleven Labs
Music – SOUNDRAW AI Music
Generated all the assets and then spent the better part of my afternoon assembling in AE with graphics etc..
The future is wild!
— Pizza Later (@Pizza_Later) April 24, 2023
“Knock knock who’s there? Pizza magic!” So how long does it take to prepare this magic? In a Reddit thread, “PizzaLater” claimed to have made the ad in three hours with the use of artificial intelligence software. Long for a pizza delivery but pretty short for a 30-second video creation. Impressing right?
Do you like the “Pepperoni Hug Spot” pizza, which includes “cheese, pepperoni, vegetable, and more secret things?” Here is the breakdown of the secret things in the recipe:
According to “PizzaLater,” the commercial’s images were generated using AI-powered software called Midjourney, which is comparable to OpenAI’s DALL-E deep learning model.
The Reddit poster claimed that Runway Gen-2, a product of Runway Research’s innovative artificial intelligence division, was used to create the film.
ElevenLabs, developer of “Prime Voice AI,” which “lets you speak any amount of text in high quality, all while automatically matching what is being said with how it is being said,” was used to create the narrative and voice-over. The whole narrative was written by ChatGPT (GPT-4).
Wish I could take credit but thats 100% GPT4.
— Pizza Later (@Pizza_Later) April 26, 2023
Last but not least, “PizzaLater” played a tune made with Soundraw AI Music.
Among those positively affected by the AI-generated pizza commercial were Elon Musk and the famous restaurant chain Pizza Hut.
— Elon Musk (@elonmusk) April 26, 2023
“Pepperoni Hug Spot. It’s like family, but with more cheese.” How about a drink with that? There is an AI-generated commercial for it too.
AI-generated beer commercial: Bizarre and aesthetic somehow
The advertisement for the nondescript beer has AI-generated likenesses of folks having a good time at a neighborhood BBQ to the tune of Smash Mouth’s 1999 song “All-Star.” People who enjoy beer grin and joke uncomfortably as they down the blue liquid from enormous, misshapen cans and bottles. There is a twist waiting for you. Due to the primitive nature of the tech, many of the celebrants appear to have more than ten fingers and turn demonic characters.
This AI beer ad looks just like how an alien intelligence would perceive our beer commercials, according to the video’s creator, Armand Domalewski.
this AI beer commercial looks exactly like how an alien intelligence would understand our beer commercials pic.twitter.com/mn3OzW32ww
— Armand Domalewski (@ArmandDoma) May 1, 2023
It “looks like hell,” another Twitter user chimed in. So why is this happening? Let’s take a closer look.
AI-generated commercials: The future of advertising?
The advertising industry is both very competitive and highly innovative. Keeping customers interested and engaged calls for ongoing creativity and change. There are, however, a number of obstacles to overcome, including rising prices, a lack of available time, and ethical concerns.
Artificial intelligence (AI) commercial generation might be one answer to these problems. Artificial intelligence (AI) is a subfield of computer science that tries to program computers to mimic human intellect in areas like learning, thinking, and decision-making.
Commercials are developed in whole or in part by AI systems without human input. Natural language processing, computer vision, and generative adversarial networks are just some of the methods at their disposal for creating convincing and interesting narratives.
Some of the possible benefits of AI-generated commercials are:
- They can save time and money by automating the creative process and reducing the need for human resources.
- They can generate personalized and targeted ads based on data and preferences of consumers.
- They can enhance the quality and diversity of ads by generating novel and original ideas that humans may not think of.
- They can improve the effectiveness and performance of ads by optimizing them for different platforms and audiences.
AI-generated commercials have attracted a lot of attention and feedback from online audiences, who have reacted with curiosity, amusement, and admiration. However, AI-generated commercials has to overcome some challenges, such as:
- They may raise ethical and legal issues, such as privacy, consent, ownership, and accountability.
- They may lack human emotions, values, and cultural sensitivity that are essential for creating meaningful and trustworthy ads.
- They may pose risks of manipulation, bias, and misinformation that can harm consumers and society.
- They may face technical limitations, such as data quality, scalability, image generation, and security.
AI-generated commercials are not yet perfect and often produce distorted or unnatural results that can be unsettling or amusing to viewers. They are in the experimental stages of development. However, they have already demonstrated useful outcomes and applications in various fields.
The intention of AI-generated advertising is not to supplant human imagination or discretion. Instead, they should be used to enhance and supplement the originals. Commercials created by AI have the potential to provide both advertisers and consumers with novel experiences. To be used in an ethical and responsible manner, however, they need to be carefully considered and regulated.
AI-generated commercials have also been used to parody or spoof existing commercials or genres, such as horror, comedy or romance.
One of the first viral AI-generated commercials/videos were about Balenciaga and popular film franchises. Balenciaga’s unofficial ads kept the company’s name on trend for quite some time and outperformed many traditional ads. Here are some of the viewed ones:
- Harry Potter by Balenciaga
- Breaking Bad by Balenciaga
- Star Wars by Balenciaga
AI-generated commercials can be a challenge for intellectual property rights, as they may use existing footage or images without permission or attribution. If you want to create one anyway, keep reading and find out how to do it.
Roadmap: How to create an AI-generated commercial/video
AI-generated commercials are becoming a new way of creating engaging and personalized ads for your products or services. Here are some steps to create your own AI-generated commercial:
- Define your goal and target audience. What do you want to achieve with your commercial? Who are you trying to reach and persuade?
- Choose a platform and a tool. Depending on your budget and preferences, you can use different platforms and tools to generate your commercial. Some examples are Lumen5, Vidnami, InVideo, etc.
- Provide some input and guidance. Depending on the tool you use, you may need to provide some input, such as a script, a headline, a logo, a voice-over, etc. You can also customize some aspects of your commercial such as the style, the music, the duration, etc.
- Review and edit the output. Once the tool generates your commercial, you can review it and make any changes you want. You can also test it with your target audience and get feedback.
- Publish and promote your commercial. When you are satisfied with your commercial, you can publish it on your chosen platform and promote it to your potential customers.
AI-generated commercials can be edited by human creators to improve the quality or add custom elements to the video. However, AI-generated commercials are still in the experimental stage and require more research and development to achieve better results and standards.
Oh, are you new to AI, and everything seems too complicated? Keep reading…
You can still get on the AI train! We have created a detailed AI glossary for the most commonly used artificial intelligence terms and explain the basics of artificial intelligence as well as the risks and benefits of AI. Feel free the use them. Learning how to use AI is a game changer! AI models will change the world.
In the next part, you can find the best AI tools to use to create an AI-generated commercial/video and more.
AI tools we have reviewed
Almost every day, a new tool, model, or feature pops up and changes our lives, and we have already reviewed some of the best ones:
- Text-to-text AI tools
Do you want to learn how to use ChatGPT effectively? We have some tips and tricks for you without switching to ChatGPT Plus, like how to upload PDF to ChatGPT! However, When you want to use the AI tool, you can get errors like “ChatGPT is at capacity right now” and “too many requests in 1-hour try again later”. Yes, they are really annoying errors, but don’t worry; we know how to fix them. Is ChatGPT plagiarism free? It is a hard question to find a single answer. If you are afraid of plagiarism, feel free to use AI plagiarism checkers. Also, you can check other AI chatbots and AI essay writers for better results.
- Text-to-image AI tools
While there are still some debates about artificial intelligence-generated images, people are still looking for the best AI art generators. Will AI replace designers? Keep reading and find out.
- AI video tools
- AI presentation tools
- AI search engines
- AI interior design tools
- Other AI tools
Do you want more tools? Check out the best free AI art generators.