Research: Google’s AI eats your clicks

Google's AI Overviews are significantly decreasing clicks to traditional organic listings, especially for non-branded, informational queries, according to two new data studies from SEO tool provider Ahrefs and performance agency Amsive. The introduction of AI Overviews correlates with a measurable decline in organic visibility and clicks, particularly for top-ranking, non-branded keywords. Ahrefs found a 34.5% drop in position 1 click-through...

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