When we need to measure marketing campaigns, most of us have cracked online campaign tracking – we have a cookie or a user ID that we can use to clearly track user behaviour through to conversions, and develop robust datasets. But out in the offline world, there are powerful channels

The digital revolution has completely changed the way we buy and rent movies. Netflix, Amazon, Apple, Google and other on-demand entertainment service providers have made the brick-and-mortar video stores irrelevant. In July 2018, in Bend, Oregon, the last standing Blockbuster store shut its doors for good. That’s quite a comedown

Throughout my ongoing meetings and conferences about the GDPR and how it relates to cutting-edge technologies, I encounter many ‘add-on’ privacy solutions such as ‘secure your Office 365’, ‘breach detection’ and ‘fix your network.’ Such options, which aim to patch privacy vulnerabilities as they arise, also have the secondary effect

Vehicle-to-Cloud – yes, it is a thing!  And it is making automotive insurance providers and telecoms thrive together to support telematics “Self-driving cars are the natural extension of active safety and obviously something we should do,” this is a popular quote by Elon Musk. But wait, even more popularly discussed

I’ll never forget my “aha” moment with bias in AI. I was working at IBM as the product owner for Watson Visual Recognition. We knew that the API wasn’t the best in class at returning “accurate” tags for images, and we needed to improve it. I was nervous about the

The digital advertising market has doubled in size over the past five years, with the total ad spend in Europe approaching €50 billion, according to the IAB. The success and continued growth of the market is reliant on the massive volumes of data produced each day – an estimated 2.5 quintillion