Brands are racing to game AI chatbots like they gamed Google
According to a recent Financial Times article, brands are targeting AI chatbots as users increasingly switch from traditional Google search, prompting advertising groups and tech start-ups to develop new strategies for "search engine optimisation". Companies such as Profound and Brandtech have created software to monitor brand visibility in AI-powered services like OpenAI's ChatGPT, Anthropic's Claude, and Google's AI Overviews feature....
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