Artificial IntelligenceFeatured

This article was originally published at VentureBeat and is reproduced with permission. January AI, a startup developing a platform that predicts diabetic patients’ responses to certain foods, today announced that it raised $8.8 million. Notable investors in the round included Salesforce CEO Marc Benioff, YouTube cofounder Steve Chen, and former

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Auction stretagy
Artificial IntelligenceContributorsMachine Learning

Auction strategy has changed dramatically as artificial intelligence (AI), machine learning (ML), and advanced analytics inform strategies for the better. Or have they?  Machines are taking over. Digital marketing is becoming dominated by real-time bidding environments, which are largely controlled by algorithms and platform technologies. Yet, these are becoming more

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Can artificial intelligence influence human decision-making
FeaturedArtificial IntelligenceData Natives

Artificial intelligence has made many breakthroughs in the last decade, including beating champion players at Jeopardy!, learning to identify cats, seeing better than humans, and driving cars autonomously. A new study (PDF) by researchers from the Commonwealth Scientific and Industrial Research Organisation’s (CSIRO) Data61, along with the Australian National University

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AI challenges 2021
FeaturedArtificial IntelligenceContributors

AI has become an indispensable resource for many businesses in 2020 amid the challenges of COVID-19. Despite economic stress, 61% of high-performing companies invested more in AI in 2020. As recovery from pandemic losses gets underway, more may turn to AI to strengthen their digital transformation. Increased investments in AI

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Machine learning
Machine LearningContributorsFeatured

Machine learning (ML) is a definite branch of artificial intelligence (AI) that brings together significant insights to solve complex and data-rich business problems by means of algorithms. ML understands the past data that is usually in a raw form to envisage the future outcome. It is gaining more and more

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Performance advertising
Marketing & SalesContributorsFeatured

The early months of the COVID-19 pandemic saw a dramatic decline in advertising spend across the board, encompassing both top-of-the-funnel brand advertising (designed to generate awareness among new customers) and mid-to-bottom funnel performance advertising (aimed at generating leads and sales). As businesses adjusted to their new trading environment, advertising spend

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AI making BI Obsolete

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