Posts Tagged


Tv, Data, And Advertising
Data ScienceContributorsFeaturedMarketing & Sales

The TV landscape of 2021 is unrecognizable compared to that of the 1950s when TV ad exposure measurement was born. As viewing habits have evolved over the decades, the advertising industry hasn’t always kept up-to-date.  The worldwide pandemic and national lockdowns became a catalyst for change, with UK audiences spending

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Auction Stretagy
Artificial IntelligenceContributorsMachine Learning

Auction strategy has changed dramatically as artificial intelligence (AI), machine learning (ML), and advanced analytics inform strategies for the better. Or have they?  Machines are taking over. Digital marketing is becoming dominated by real-time bidding environments, which are largely controlled by algorithms and platform technologies. Yet, these are becoming more

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Performance Advertising
Marketing & SalesContributorsFeatured

The early months of the COVID-19 pandemic saw a dramatic decline in advertising spend across the board, encompassing both top-of-the-funnel brand advertising (designed to generate awareness among new customers) and mid-to-bottom funnel performance advertising (aimed at generating leads and sales). As businesses adjusted to their new trading environment, advertising spend

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What Is The Future Of Data-Driven Advertising?
ContributorsFeaturedMarketing & Sales

The digital advertising market has doubled in size over the past five years, with the total ad spend in Europe approaching €50 billion, according to the IAB. The success and continued growth of the market is reliant on the massive volumes of data produced each day – an estimated 2.5 quintillion

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&Quot;A Great Deal Of Tech Challenges In Our Industry Are Ultimately Challenges In Understanding People.&Quot;-Interview With Quantcast'S Peter Sirota
Big DataConversations

As Senior Vice President of Engineering, Peter Sirota is responsible for scaling engineering and managing, organizing and utilizing Quantcast’s tremendous understanding of real-time consumer behavior.   What is the impact of big data and how is it being used to identify patterns and trends especially now with media and publishers becoming active

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The 7 Most Unusual Applications Of Big Data
Big Data

It’s all well and good to talk about customer experience and managing inventory flow, but what has big data done for me lately? I’ve rounded up seven of the most interesting — and unique — applications for big data I’ve seen recently and how they may be impacting your life.

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Top 14 Big Data Books Of 2014
Big DataData Science 101

2014 has been a huge year in big data- and big data publishing. Viktor Mayer-Schoenberger and Kenneth Cukier re-published and added an extra chapter to their bestselling “Big Data”; Nate Silver graced the publishing world with his presence once more with the Best American Infographics of 2014. We’ve compiled a

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Real Time + Big Data = Move Elephant Move!
Data ScienceFinanceFinTech

Elephants in a Storm. Oil tankers take ages to move. Even when there’s a storm ahead, complex machinery, pulleys, engines and switches have to be enabled to make the smallest change in direction. Organizations and Big Data are the same, they use masses of compute power in order to gain

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Verizon Will Use Their Customers' Data For Advertising

According to an article in the LA Times, Verizon Wireless will be “enhancing” its Relevant Mobile Advertising by monitoring customer activity on wireless devices as well as wired or Wi-Fi connected computers and laptops. “In addition to the customer information that’s currently part of the program, we will soon use

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Facebook Evolving Advertising

Facebook has its hands on a large large quantity of data:  beginning with your name and birthdate, your school, hometown, university, your friends and relationships, your likes in music, movies, and books – and now ending with your exact location anywhere you go.  A new feature aptly titled ‘Nearby Friends’

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