The digital advertising market has doubled in size over the past five years, with the total ad spend in Europe approaching €50 billion, according to the IAB. The success and continued growth of the market is reliant on the massive volumes of data produced each day – an estimated 2.5 quintillion
“A great deal of tech challenges in our industry are ultimately challenges in understanding people.”-Interview with Quantcast’s Peter Sirota
As Senior Vice President of Engineering, Peter Sirota is responsible for scaling engineering and managing, organizing and utilizing Quantcast’s tremendous understanding of real-time consumer behavior. What is the impact of big data and how is it being used to identify patterns and trends especially now with media and publishers becoming active
It’s all well and good to talk about customer experience and managing inventory flow, but what has big data done for me lately? I’ve rounded up seven of the most interesting — and unique — applications for big data I’ve seen recently and how they may be impacting your life.
2014 has been a huge year in big data- and big data publishing. Viktor Mayer-Schoenberger and Kenneth Cukier re-published and added an extra chapter to their bestselling “Big Data”; Nate Silver graced the publishing world with his presence once more with the Best American Infographics of 2014. We’ve compiled a
Elephants in a Storm. Oil tankers take ages to move. Even when there’s a storm ahead, complex machinery, pulleys, engines and switches have to be enabled to make the smallest change in direction. Organizations and Big Data are the same, they use masses of compute power in order to gain
According to an article in the LA Times, Verizon Wireless will be “enhancing” its Relevant Mobile Advertising by monitoring customer activity on wireless devices as well as wired or Wi-Fi connected computers and laptops. “In addition to the customer information that’s currently part of the program, we will soon use
Facebook has its hands on a large large quantity of data: beginning with your name and birthdate, your school, hometown, university, your friends and relationships, your likes in music, movies, and books – and now ending with your exact location anywhere you go. A new feature aptly titled ‘Nearby Friends’