When we need to measure marketing campaigns, most of us have cracked online campaign tracking – we have a cookie or a user ID that we can use to clearly track user behaviour through to conversions, and develop robust datasets. But out in the offline world, there are powerful channels

The challenges facing cities in the 21st century are greater than ever. A new focus is required to overcome the emerging social, technological, economic, environmental, and political forces exerting pressure on cities. This new focus must address how to create cities that are sustainable– for citizens, for business and for

How do you merge the perspectives of the data scientists, entrepreneurs, investors, student and CTO’s under one roof when it comes to data-driven decisions? How do you bring together the likes of Google and IBM with academics and universities to find answers to the most relevant questions in the world

With the help of a use case, Dr Patrick Vetter, Head of Competence Center Data Science at Supper and Supper GMBH explains how a deep learning methodology can locate and segment wind turbines on satellite imagery. As a pioneer in fighting global climate change, Germany is increasingly investing in renewable

The pace of life and industry is accelerating at an unprecedented rate. Interconnected tech, inconceivably fast data processing capabilities and sophisticated methods of using this data all mean that we’re living in fast-forward. The Data Natives Conference 2018 will be exploring life at an accelerated pace, and what rapid innovation

The success of data-driven projects has quite a few challenges and barriers. Here is a look at how you could overcome them by simply asking yourself three questions. Data has become probably the most valuable asset that companies could have nowadays. It can give you insights into your customers’ behaviour

The data necessary to account for every aspect of our human complexity poses significant challenges to health AI systems. There’s certainly no way around data science to get a hold of it – but don’t you count physicians out too soon! Precision Medicine bears the promise to bring highly individualized

The cart before the horse? What are we talking about: You have the perfect scenario in front of you. You or your team just learnt about an exciting way to analyse data, found a new data-source that looks very promising, or were impressed by a new data visualisation tool. Understandably,

The Ruhr region known to be a steel and coal mine hub in Europe is reimagining the entrepreneurial spirit which was it’s foundation 150 to 200 years ago. This time lies a huge opportunity for data-driven startups to innovate and collaborate with the big traditional corporates that exist in the

It’s easier to get a job if you are an Artificial Intelligence (AI) or Machine Learning (ML) ‘expert’, and investors want to bet on companies which use the words AI or ML in their mission statements. And why should that not be the case? McKinsey estimates AI techniques have the