Posts In Category

Marketing & Sales

Digital identity
Technology & ITContributorsFeaturedMarketing & SalesRetail & Consumer

As consumers across the globe become increasingly aware of their digital identity and personal data rights and further regulations take hold, it’s unsurprising that Google has announced it will not be replacing third-party cookies with identifiers and email addresses. Advertisers now need to look for new ways to engage valuable

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Data monetization
FeaturedContributorsHealthcareMarketing & SalesRetail & ConsumerTechnology & ITTransportation & Logistics

Data monetization can be an effective tool for helping companies and sectors boost profits and keep consumers happy. Here are five of the industries that data monetization strategies could benefit the most. Music The music industry experienced a prolonged period of upheaval due in large part to streaming services’ popularity.

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Hyper-casual games
FeaturedGamingMarketing & Sales

This article originally appeared on Hackernoon and is reproduced with permission. Hyper-casual games have captured the mobile games industry’s interest ever since the incredible meteoric rise (and fall) of Flappy Bird in 2014. In 2018, the total mobile games market stood at $50 billion, of which $10 billion came from

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TV, data, and advertising
Data ScienceContributorsFeaturedMarketing & Sales

The TV landscape of 2021 is unrecognizable compared to that of the 1950s when TV ad exposure measurement was born. As viewing habits have evolved over the decades, the advertising industry hasn’t always kept up-to-date.  The worldwide pandemic and national lockdowns became a catalyst for change, with UK audiences spending

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NewtonX AI market research
Artificial IntelligenceFeaturedMachine LearningMarketing & SalesTechnology & IT

Companies often find it hard to find and engage with high-quality, high-caliber professionals for market research and assist their businesses. AI and machine learning may hold the key to solving this problem. Today, NewtonX, a B2B research company, has launched its NewtonX Knowledge Graph, aiming to solve this exact problem.  NewtonX

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Performance advertising
Marketing & SalesContributorsFeatured

The early months of the COVID-19 pandemic saw a dramatic decline in advertising spend across the board, encompassing both top-of-the-funnel brand advertising (designed to generate awareness among new customers) and mid-to-bottom funnel performance advertising (aimed at generating leads and sales). As businesses adjusted to their new trading environment, advertising spend

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Predictive marketing intelligence and data monetization
ContributorsData ScienceFeaturedMarketing & Sales

Clarification that Apple’s privacy changes will be stricter than expected is just the latest blow for digital publishers reliant on building strong audience relationships to drive their revenues. The media owner’s ability to keep monitoring audience activity and deliver personalized digital experiences has faced multiple challenges this year — including

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Data ScienceFeaturedMarketing & Sales

The ecommerce industry has greatly benefited from the explosion of customer-centric data analytics. Industry leaders have been able to leverage it to great effect, fueling their various marketing, advertising and website content personalization efforts, yielding game-changing sales conversion lift. Contemporary online shopping companies have even been rampantly gathering, tracking, and even buying

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FeaturedMarketing & SalesTech TrendsTechnology & IT

Actionable metrics allow marketers to assess their activities for in-depth reporting and real-time optimisation. Marketers must look beyond vanity metrics and the number of integrations data intelligence providers can offer to focus on actionable metrics relevant to their business goals. Marketers’ need for insight is driving a surge in measurement

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BI & AnalyticsFeaturedMarketing & SalesStartupsStartupsTech TrendsTechnology & IT

Here is what a recent report says about opportunities for startups in Sports Technology in Europe. With 1500 startups and 900 new investment deals, it is safe to say that the field is vast and possibilities in the sector are booming. What is a SportsTech startup? How are these startups

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