The TV landscape of 2021 is unrecognizable compared to that of the 1950s when TV ad exposure measurement was born. As viewing habits have evolved over the decades, the advertising industry hasn’t always kept up-to-date.  The worldwide pandemic and national lockdowns became a catalyst for change, with UK audiences spending

Companies often find it hard to find and engage with high-quality, high-caliber professionals for market research and assist their businesses. AI and machine learning may hold the key to solving this problem. Today, NewtonX, a B2B research company, has launched its NewtonX Knowledge Graph, aiming to solve this exact problem.  NewtonX

The early months of the COVID-19 pandemic saw a dramatic decline in advertising spend across the board, encompassing both top-of-the-funnel brand advertising (designed to generate awareness among new customers) and mid-to-bottom funnel performance advertising (aimed at generating leads and sales). As businesses adjusted to their new trading environment, advertising spend

Clarification that Apple’s privacy changes will be stricter than expected is just the latest blow for digital publishers reliant on building strong audience relationships to drive their revenues. The media owner’s ability to keep monitoring audience activity and deliver personalized digital experiences has faced multiple challenges this year — including

The ecommerce industry has greatly benefited from the explosion of customer-centric data analytics. Industry leaders have been able to leverage it to great effect, fueling their various marketing, advertising and website content personalization efforts, yielding game-changing sales conversion lift. Contemporary online shopping companies have even been rampantly gathering, tracking, and even buying

Actionable metrics allow marketers to assess their activities for in-depth reporting and real-time optimisation. Marketers must look beyond vanity metrics and the number of integrations data intelligence providers can offer to focus on actionable metrics relevant to their business goals. Marketers’ need for insight is driving a surge in measurement

Here is what a recent report says about opportunities for startups in Sports Technology in Europe. With 1500 startups and 900 new investment deals, it is safe to say that the field is vast and possibilities in the sector are booming. What is a SportsTech startup? How are these startups

Data has never been more relevant for understanding consumer behavior. With data scientists in high demand and earning six figures or more a year, this is undeniable. Technology is changing the way that consumers think and behave. By creating experiences that align with consumer demands, business leaders can create profits

Here is how Big Data can help you in your growth strategies in ecommerce Ecommerce is taking a bigger slice of the global retail pie. In the US, for example, ecommerce currently accounts for approximately 10% of all retail sales, a number that’s projected to swell to nearly 18% by

After retailers suffered a bad year with bankruptcies, store closures and lower store footfall, we discuss why now is the time for retailers to invest in data and advanced technologies to boost consumer relations.   Bricks and mortar retailers would sooner forget 2018. The year that brought 16 U.S. bankruptcies,