Actionable metrics allow marketers to assess their activities for in-depth reporting and real-time optimisation. Marketers must look beyond vanity metrics and the number of integrations data intelligence providers can offer to focus on actionable metrics relevant to their business goals. Marketers’ need for insight is driving a surge in measurement

Here is what a recent report says about opportunities for startups in Sports Technology in Europe. With 1500 startups and 900 new investment deals, it is safe to say that the field is vast and possibilities in the sector are booming. What is a SportsTech startup? How are these startups

Data has never been more relevant for understanding consumer behavior. With data scientists in high demand and earning six figures or more a year, this is undeniable. Technology is changing the way that consumers think and behave. By creating experiences that align with consumer demands, business leaders can create profits

Here is how Big Data can help you in your growth strategies in ecommerce Ecommerce is taking a bigger slice of the global retail pie. In the US, for example, ecommerce currently accounts for approximately 10% of all retail sales, a number that’s projected to swell to nearly 18% by

After retailers suffered a bad year with bankruptcies, store closures and lower store footfall, we discuss why now is the time for retailers to invest in data and advanced technologies to boost consumer relations.   Bricks and mortar retailers would sooner forget 2018. The year that brought 16 U.S. bankruptcies,

Here is why Data Scientists need to think like a behavioural economist or psychologist when they communicate or story tell their insights. This helps companies to take concrete and bias-free decisions to acquire customers, retain employees and deal with managers within the organization. Picture this scenario: There are two investment

When we need to measure marketing campaigns, most of us have cracked online campaign tracking – we have a cookie or a user ID that we can use to clearly track user behaviour through to conversions, and develop robust datasets. But out in the offline world, there are powerful channels

The digital advertising market has doubled in size over the past five years, with the total ad spend in Europe approaching €50 billion, according to the IAB. The success and continued growth of the market is reliant on the massive volumes of data produced each day – an estimated 2.5 quintillion

It’s no news that unstructured data has been a highly sought after source since its inception, first for determining public topical insights and now for training machine learning algorithms. The critical question to answer is whether you should outsource the collection to overcome business challenges or not? Mike Madarasz explains

What’s the one thing that all digital marketers must know? The fact that data is king on today’s marketing landscape. Having comprehensive and accurate data is essential for making effective marketing decisions. It can help executives identify industry trends and discover potential customers, making big data analysis important for optimizing