Retail & Consumer
Speed is crucial in the consumer goods space. Big Data helps companies be more responsive to rapidly-changing trends, allowing market players to increase revenue and reduce wasted expenditure.
The Artificial Intelligence Call Center era has begun. Call centers have long used cutting-edge technology, from call routing systems that sent consumers to the first available agents to interactive voice response (IVR) systems that millions of customers interact with today. With artificial intelligence (AI) gaining traction in the early 2000s,
Retail, particularly supermarket automation, continues to move faster than ten packets of toilet rolls when a lockdown is announced. It won’t surprise anyone that AI is at the forefront of the solutions changing the way we shop, including computer vision. We’ve seen AI-powered solutions that remove the need for cashiers
Foot traffic is one of the most helpful types of data for brick-and-mortar businesses to collect. Tracking how many people enter, where they go and when they leave helps understand customer behavior, assess performance, and optimize store layouts. Businesses today have a wide array of technologies to choose from to
Data is an indispensable resource for retailers. Today, most retail businesses understand that they must capitalize on digital data, but fewer know how to make the most of it. If these companies hope to reach their full potential, they must improve their data management. Data management is often a struggling
Data science is now essential to e-commerce success. Targeting the right audience through advertising platforms is highly necessary to boost online sales as customers only want to look at relevant products or items they need. Artificial intelligence (AI), with the assistance of machine learning (ML), helps determine the target audience
Without a doubt, publishers are well-placed to harness the relationship with their audience – possessing the means to collect and build the strong first-party data sets required to deliver personalized experiences and power various revenue streams. But, as the industry moves further away from cookie-based targeting – and Google speaks
As consumers across the globe become increasingly aware of their digital identity and personal data rights and further regulations take hold, it’s unsurprising that Google has announced it will not be replacing third-party cookies with identifiers and email addresses. Advertisers now need to look for new ways to engage valuable
Data monetization can be an effective tool for helping companies and sectors boost profits and keep consumers happy. Here are five of the industries that data monetization strategies could benefit the most. Music The music industry experienced a prolonged period of upheaval due in large part to streaming services’ popularity.
International Data Privacy Day is almost here. January 28 is a chance for all of us to raise awareness, remind ourselves of our commitments to data privacy, and ensure we know data protection best practices. Data privacy (sometimes called “information privacy”) is a subset of data protection that deals with the proper
It’s essential for organizations to be aware of shifts in employee spend that invite different risks. The data scientists at Oversight, an enterprise spend management software, reveal the ongoing spend shifts organizations face and how the pandemic has quickly reshaped travel and expense employee spend. A high-level look at the