Data science is now essential to e-commerce success. Targeting the right audience through advertising platforms is highly necessary to boost online sales as customers only want to look at relevant products or items they need. Artificial intelligence (AI), with the assistance of machine learning (ML), helps determine the target audience

Without a doubt, publishers are well-placed to harness the relationship with their audience – possessing the means to collect and build the strong first-party data sets required to deliver personalized experiences and power various revenue streams. But, as the industry moves further away from cookie-based targeting – and Google speaks

As consumers across the globe become increasingly aware of their digital identity and personal data rights and further regulations take hold, it’s unsurprising that Google has announced it will not be replacing third-party cookies with identifiers and email addresses. Advertisers now need to look for new ways to engage valuable

Data monetization can be an effective tool for helping companies and sectors boost profits and keep consumers happy. Here are five of the industries that data monetization strategies could benefit the most. Music The music industry experienced a prolonged period of upheaval due in large part to streaming services’ popularity.

International Data Privacy Day is almost here. January 28 is a chance for all of us to raise awareness, remind ourselves of our commitments to data privacy, and ensure we know data protection best practices. Data privacy (sometimes called “information privacy”) is a subset of data protection that deals with the proper

It’s essential for organizations to be aware of shifts in employee spend that invite different risks. The data scientists at Oversight, an enterprise spend management software, reveal the ongoing spend shifts organizations face and how the pandemic has quickly reshaped travel and expense employee spend. A high-level look at the

SMEs are the unsung heroes of any economy- producing numerous jobs, the backbone to big corporates to scale up and still struggling to sustain themselves. They are unable to innovate as fast as younger companies and lack the funds that larger corporations have.  As we enter a new decade, over half (58%) of

Which are the industries that are likely to be impacted the most by alternative web data this year ? Here is a look. For the past few years, financial institutions, such as hedge fund managers, have been on the forefront of harnessing the power of alternative data solutions to help

The upcoming end-of-support deadline presents serious risks for late adopters and significant opportunity for IT professionals. Here is how MSPs can create new business by urging customers not to wait until the last minute to upgrade. The end of support for Microsoft Exchange 2010 is approaching and MSPs must take

Banking as a Service (BaaS) is the democratisation of financial capabilities that have fiercely been protected, isolated and hidden in silos for hundreds of years by banks. The fact that BaaS opens up banks’ capabilities and essentially empowers anyone to be able to create their own financial products, goes against