Auction strategy has changed dramatically as artificial intelligence (AI), machine learning (ML), and advanced analytics inform strategies for the better. Or have they?  Machines are taking over. Digital marketing is becoming dominated by real-time bidding environments, which are largely controlled by algorithms and platform technologies. Yet, these are becoming more

AI has become an indispensable resource for many businesses in 2020 amid the challenges of COVID-19. Despite economic stress, 61% of high-performing companies invested more in AI in 2020. As recovery from pandemic losses gets underway, more may turn to AI to strengthen their digital transformation. Increased investments in AI

Machine learning (ML) is a definite branch of artificial intelligence (AI) that brings together significant insights to solve complex and data-rich business problems by means of algorithms. ML understands the past data that is usually in a raw form to envisage the future outcome. It is gaining more and more

The early months of the COVID-19 pandemic saw a dramatic decline in advertising spend across the board, encompassing both top-of-the-funnel brand advertising (designed to generate awareness among new customers) and mid-to-bottom funnel performance advertising (aimed at generating leads and sales). As businesses adjusted to their new trading environment, advertising spend

Whether your current experience with chatbots allows you to believe me or not, better customer experiences are possible with human-intelligence-powered AI chatbots. Research by Gartner indicates that within a few years from now, 89% of businesses will compete mostly on customer experience versus 36% four years ago. That means that

Don’t be surprised if you wake up tomorrow to discover that AI has taken over another industry you never thought of. Recent AI transformation across different industries is proof that no space can confine artificial intelligence all to itself. Like every other industry that has enjoyed the proliferation of artificial

Collaboration is a key driver of success in business and one of the hardest things to achieve in today’s work climate. Businesses are juggling remote workers, hybrid workers, and everything in between since the pandemic’s onset. Business intelligence can be crucial in creating collaboration. According to the U.S. Census and

Almost everything we do has been affected by Covid-19 – the way we use customer data is no exception. In adjusting your communication to reflect the sudden change in consumer habits, it’s key to adhere to data guidelines, including GDPR. You can only use data for the purpose for which

Clarification that Apple’s privacy changes will be stricter than expected is just the latest blow for digital publishers reliant on building strong audience relationships to drive their revenues. The media owner’s ability to keep monitoring audience activity and deliver personalized digital experiences has faced multiple challenges this year — including

Augmented analytics: the combination of AI and analytics is the latest innovation in data analytics. For organizations, data analysis has evolved from hiring “unicorn” data scientists – to having smart applications that provide actionable insights for decision-making in just a few clicks, thanks to AI.  Augmenting by definition means making