What’s the one thing that all digital marketers must know? The fact that data is king on today’s marketing landscape. Having comprehensive and accurate data is essential for making effective marketing decisions. It can help executives identify industry trends and discover potential customers, making big data analysis important for optimizing

It’s not a question. Digital customer engagement and service is on the rise. Customers are of the hope that businesses will in day’s to come, implement digital channels to solve service issues and complete transactions. According to Zendesk, 70 % of customers expect companies to have a self-service option in

Millions of online accounts have personal data stolen on a daily basis, including from large corporations that users believe to be trusted. Here are just 6 of the recent largest data breaches that you’ve likely been affected by and should cause you to check your accounts more often.   The

It’s been one month since GDPR, General Data Protection Regulation, a policy set in place to address the digital age’s ever increasing flow of personal data, went into effect for European industries. GDPR is meant to give consumers more control over their personal data usage by companies, and this shift

Social platforms such as Quora, Reddit or Stack Overflow are gaining popularity as users can easily exchange information within the social community without any barriers. How and why can blockchain make these platforms more credible? Ralph Tkatchuk finds out. The internet and the rise of social media has significantly changed

Today, marketing is more complicated and diverse than it’s ever been. Getting people to come to your website or check out your business is a challenge. When a customer has found their way through your content and into a position where they could convert, that’s where the most difficult task

As Data Natives 2017 approaches, so too does our unconference. Attending an unconference means having all the normal rules turned upside down. Lacking standardized topics, the event’s content comes from attendees writing whatever they want to hear about on a whiteboard. Next, EVERYBODY participates in the discussion in some way. Housed

Does a swipe mean more than click?  Does a hover indicate indecision and a firm push mean certainty? As touchscreens begin to dominate internet interaction, can we learn more from a human gesture than we did from the click of a mouse?  And if we can, what are the benefits?

Many marketers representing mid-market financial services companies labor under the impression that due to their size and scope, the data-driven marketing tactics used by the dominant players are simply out of reach for them. This is a shame and quite far from the truth. Data, analytics, technology and the overall

The creation and consumption of data continues to rapidly grow around the globe with large investment in big data analytics hardware, software, and services. The availability of large data sets is one of the core reasons that Deep Learning, a sub-set of artificial intelligence (AI), has recently emerged as the hottest