Provider of data-driven applications and modern data management solutions for the enterprise, Reltio, has secured $10 million in a Series A funding. The capital came from Crosslink Capital and .406 Ventures. The venture funding is intended to fuel product development, and overall expansion of sales and marketing initiatives.

Reltio also announced the general availability of the Reltio Cloud, along with the funding announcement on Monday.

Manish Sood, the founder and CEO of Reltio explains: “With Reltio, data is collated and analyzed for actionable intelligence with the speed needed to support innovation and spark new revenue streams. IT gets a modern data management platform while business users get easy to use data-driven applications to address their everyday needs.”

The Reltio Cloud consists of enterprise-class data-driven applications with a modern data management platform, which collates reliable master data, relevant big data insights, and intelligent recommended actions.

Similar to LinkedIn’s economic graph and Facebook social graph, Reltio uses the Reltio Commercial Graph, a columnar-graph hybrid repository that combines, connects and stores an infinite number of attributes and relationships. The platform also comes with data-as-a-service (DaaS) for real-time delivery of third-party, social and public data sources directly into each application.

Brought about by the team behind Informatica MDM, Reltio is already profitable and finds utilization in areas require data-driven applications for healthcare and life sciences, oil and gas, retail and distribution, government and more. Its partners include ZS Associates, Cognizant and HighPoint Solutions.

Image credit: Reltio