Acxiom is a stock exchange-listed company offering marketing and information management services to its clients. By sifting through mounds of data collected itself Acxiom manages to generate sufficient insight for their clients to aid them in e.g. targeting their advertising campaigns better. As “one of the biggest companies you’ve never heard of” (FRONTLINE, June 2007), it helps marketing departments uncover the (un)known needs of consumers. Acxiom was founded in 1969 in Conway, Arkansas and now employs 6200 people (2012).
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