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targeted advertising

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The digital advertising market has doubled in size over the past five years, with the total ad spend in Europe approaching €50 billion, according to the IAB. The success and continued growth of the market is reliant on the massive volumes of data produced each day – an estimated 2.5 quintillion

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Data ScienceNews

Political parties contesting for the upcoming elections in UK can now up their game with Twitter’s latest geo-targeted advertising. Postcard targeting allows for campaign targeting on a much more granular level. The geo-targeting will provide advertisers (or campaigning political parties) accessibility to specific regions, metropolitan areas and postcodes. With this

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News

According to an article in the LA Times, Verizon Wireless will be “enhancing” its Relevant Mobile Advertising by monitoring customer activity on wireless devices as well as wired or Wi-Fi connected computers and laptops. “In addition to the customer information that’s currently part of the program, we will soon use

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Datalogix collects consumer data both online through tracking and offline, e.g. through obtaining data on customer loyalty card programs. Datalogix then parses this information and sells it to its clients so that they can optimise their advertising campaigns

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Acxiom is a stock exchange-listed company offering marketing and information management services to its clients. By sifting through mounds of data collected itself Acxiom manages to generate sufficient insight for their clients to aid them in e.g. targeting their advertising campaigns better. As “one of the biggest companies you’ve never

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