The analytics startups market was a hive of activity last week. As well as more established companies making exciting announcements, such as IBM’s new software-defined storage technology and SAS’ expansion of their Hadoop in-memory analytics range, it was a big week for the startups too. Monday saw Splice Machine’s Hadoop

Acxiom announced on Wednesday that it had agreed to acquire ad-tech startup LiveRamp, a company that helps marketers use their offline CRM and transactional data on the web. The deal will cost $310 million and is expected to close mid-summer. When LiveRamp started in 2012, it had 116 clients. This

According to the Wall Street Journal, Google will be partnering with several big data firms – including Datalogix and Acxiom — to track the “offline” sales impact of Google AdWords ads. The Internet giant will match the cookies on users’ computers to in-store sales information — which will be provided

Acxiom is a stock exchange-listed company offering marketing and information management services to its clients. By sifting through mounds of data collected itself Acxiom manages to generate sufficient insight for their clients to aid them in e.g. targeting their advertising campaigns better. As “one of the biggest companies you’ve never

A recent study by SAS on Adoption and Employments trends of Big Data Analytics found that Small and medium-sized (SMEs) businesses in the UK are largely unaware of the opportunity that Big Data presents. SMEs were generally found to be intimidated by the costs and complexities of dealing with large