The success of data-driven projects has quite a few challenges and barriers. Here is a look at how you could overcome them by simply asking yourself three questions. Data has become probably the most valuable asset that companies could have nowadays. It can give you insights into your customers’ behaviour

We caught up with Jason Moss (Co-founder of Metis) and John Harnisher (VP of Data, Analytics and Insight at Kaplan) to discuss the new Data Science course at Metis. Metis offers comprehensive courses in digital practices, designed to teach the skills needed to succeed in an increasingly digital world. The new

“CMOs face mounting pressure to deliver above market growth, manage growing amounts of data, and adapt to a rapidly changing technology landscape. Successful marketers, however, have figured out how to use data to squeeze billions more from marketing and help their companies grow.” (Infographic Credit: McKinsey) (Image Credit: Tokyo Fashion)