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The National Collegiate Athletic Association’s Basketball Tournament, branded the March Madness has been raising a social media storm through last month. One startup (amongst many peers), has been providing tools to gauge and provide actionable data to marketers throughout the event. Cross-channel analytics provider Origami Logic found that although Twitter

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Connectivity has recently secured funding to the tune of $6.35 million, led by Greycroft Partners and including various other investors.  The technology allows businesses to track various aspects of their business across the web, including their customers, how often they return, what inclines them to purchase, how best to reach

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