Meta is set to introduce Incognito Chat with Meta AI, allowing WhatsApp users to have private conversations with the AI assistant. This feature will utilize end-to-end encryption to ensure messages are secure and inaccessible even to Meta itself. The company initially revealed its development at the LlamaCon generative AI conference in April 2025.
Incognito Chat is built on Meta’s Private Processing technology, which guarantees a secure environment for messages exchanged with the chatbot. According to Meta, messages sent in this mode will not be saved and will disappear by default, meaning they will not be used to train Meta’s AI models.
Meta emphasized that while some other apps claim to provide incognito modes for AI conversations, they retain access to both sides of the chat. The rollout of Incognito Chat is expected to occur gradually over the coming months for all users via WhatsApp and the Meta AI app.
In addition to Incognito Chat, the company is developing a feature called Side Chat with Meta AI. This will permit users to engage with the AI about any specific conversation, ask questions, or request summaries of messages. The Side Chat feature is anticipated to be available in the coming months as well.
These announcements follow Meta’s recent public testing of a Grok-style Meta AI chatbot on Threads, which faced significant backlash from users who expressed discontent over the AI’s presence without the option to block the associated @meta.ai account.
