The TV landscape of 2021 is unrecognizable compared to that of the 1950s when TV ad exposure measurement was born. As viewing habits have evolved over the decades, the advertising industry hasn’t always kept up-to-date.  The worldwide pandemic and national lockdowns became a catalyst for change, with UK audiences spending

To stay competitive in today’s world, organizations must have their fingers on their customers’ pulse at all times. Fortunately, increasing amounts of data about consumer preferences and behaviors allow marketing teams to identify the evolution of markets and customer demands. Effectively using big data for marketing efforts is now far

Many people are breathing a sigh of relief that 2020 is finally over. I’m hopeful that on a global scale, 2021 can eventually help us move on from the pandemic and from political turmoil to shape kinder societies where economic interests and citizens’ wellbeing are in balance. Data is and

This article was originally published at Grit Daily and is reproduced with permission. Some things are just guaranteed to set me off. Denying facts, poor quality chocolate, and unsubstantiated myths top the list, although not necessarily in that order. I’ve had my fair share of exposure to all three recently,

What algorithms do dating apps use to find your next match? How is your personal data impacting your decision to go on a date? How is AI affecting your dating life?  Find out below. Technology has changed the way we communicate, the way we move, and the way we consume

Jessica Graves is a Data Scientist who currently works on fashion problems in New York City. She’s worked with Hilary Mason at Fast Forward Labs and keeps in regular contact with the London startup scene. She shares her unique perspective on the datafication of Fashion. She comes from a background

Wearables continue to be a hugely popular item across different age groups and even continents. They track steps and sleep cycles, but just how valuable is that information? In reality, this data is only partially useful for the wearer. Without big data to decipher what is more or less healthy,

Psychological research requires a lot of testing, and a lot of surveys. When relying on surveys, there is a necessary assumption that the subject can be trusted, and that they are answering factually rather than guessing or feeling. Much of the reporting around depression is based entirely on these surveys.

1. C4.5 What does it do? C4.5 constructs a classifier in the form of a decision tree. In order to do this, C4.5 is given a set of data representing things that are already classified. Wait, what’s a classifier? A classifier is a tool in data mining that takes a

Some of the most inspiring data can be found in an unexpected place… TED Talks. Here are the best talks on everything data science. Big data and data science appear on both sides of a coin: they are driving forces behind both business and science, yet they are also a