Salesforce, the cloud computing innovator has unveiled Wave, an Analytics Cloud – the sixth cloud in the Salesforce Customer Success Platform – that will enable companies to access – explore and visualise – their data on Salesforce.

“Wave is the first cloud analytics platform designed for every business user,” claims the press release, enabling exploration of data, new insights and quick action from any device. Sales, service and marketing analytics becomes readily available and building custom mobile analytics apps, using any data source is easier.

“The data revolution is creating new opportunities for companies to create deeper, more meaningful connections with their customers,” notes Alex Dayon, president, Products, Salesforce. “The Wave Analytics Cloud eliminates the painfully slow, complex and unintuitive legacy approaches that have long separated business users from their data—finally, there are analytics for the rest of us.”

Wave release was not a surprise, notes Jordan Novet of VentureBeat. With the acquisition of BI software startup EdgeSpring last year, the company tapped EdgeSpring technology for search-indexing capabilities for Wave, Anna Rosenman, director of the analytics cloud, told VentureBeat in an interview.

Combined with Salesforce experience and effort, they came up a “new product that’s intuitive enough for any person to use,” Novel wrote.

“It’s not to be sitting on the shelf, static, siloed, and away from individuals,” Rosenman added, “It’s here to inform us, so we can make the right decisions going forward.”

Companies like Accenture, Deloitte Digital and Informatica are part of over 30 outfits that have become Wave ecosystem partners. Data-driven companies like Equinix, GE and TriCore Reference Laboratories have vouched for the “scale and speed of Wave to know their customers in a whole new way.”

Read more here.

(Image credit: Sunova)

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