Oracle Unveils The “Oracle Marketing Cloud”

In a special event held at The Museum of Arts and Design in New York City, Oracle President Mark Hurd announced the vision and strategy for the Oracle Marketing Cloud, a cloud service combining technology of several Oracle acquisitions like Eloqua, Responsys, BlueKai , Oracle Content Marketing with Oracle Social Cloud. The Marketing Cloud will cover a wide spectrum of capabilities, allowing customers to run marketing campaigns (and manage data related to those campaigns) on web, social, mobile, and email.

Oracle’s main focus in creating its Marketing Cloud lay in customer-centricity, simplicity and enterprise-readiness, to engage customers more intelligently, and create customers who are advocates for a company or brand.

The press release following the launch of Marketing Cloud says that Oracle’s mission is “providing marketers with the most advanced and easy-to-use cloud-based solutions for unifying customer data, engaging the right audiences across paid, owned and earned media, and analyzing performance, ” and that its new service would help organizations to “predict their customer’s behavior, transforming content into strategic marketing assets and build advocacy to drive company profitability and revenue.”

The company also reports improvement in several early customers’ performance, with Thomson Reuters reporting a 175 percent increase in attributable revenue, the Golden State Warriors enlisting 300 percent more Twitter followers, and Zurich NA seeing a 10 percent increase in retention.