Posts Tagged

marketing

Data NativesData ScienceFeaturedMarketing & Sales

When we need to measure marketing campaigns, most of us have cracked online campaign tracking – we have a cookie or a user ID that we can use to clearly track user behaviour through to conversions, and develop robust datasets. But out in the offline world, there are powerful channels

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Big Data Real Estate
Big DataIndustry

Rapidly changing data management technology in the 21st Century has created cost-saving, business-expanding opportunities. Big companies around the world have realized the potential of modern technology to take over complex operations with more ease than a skilled worker could. There are debates about how it is pushing some traditional methods

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Big DataContributorsMarketing & Sales

There’s a long history of industries undergoing massive transformations fueled by the power of digital data. The moment has arrived for data to help reshape one of the largest industries of the digital age: marketing. 2016 has been a challenging year for the marketing community, with an eye-opening media transparency

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Machine Learning

Big data is a big deal. Unfortunately, due to the sheer volume and velocity at which its created, many organizations still struggle to make sense of their data. Furthermore, because data is dispersed across so many disparate platforms (e.g. marketing automation, CRMs, Google Analytics, etc.), it’s become increasingly difficult to

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NewsStartups

“We are looking for the best marketing solutions to help consumers achieve their goals using our products and services. If you’re a startup, participate in the challenge.”  – reads the finance giant’s webpage dedicated to the challenge. Ahead of the SXSW conference, Visa plans to launch the initiative with the purpose

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Data ScienceNews

AgilOne just rolled out its AgilOne 5, the Fully-Integrated Predictive Marketing Cloud with more tools added to the platform, earlier this week. “Companies of all sizes need to deliver relevant customer experiences that not only delight their customers and build loyalty, but also improve business results,” points out  AgilOne CEO

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Big DataData Science 101

2014 has been a huge year in big data- and big data publishing. Viktor Mayer-Schoenberger and Kenneth Cukier re-published and added an extra chapter to their bestselling “Big Data”; Nate Silver graced the publishing world with his presence once more with the Best American Infographics of 2014. We’ve compiled a

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Big Data as a Silver Bullet
Data ScienceMarketing & Sales

Data is the new black. Touted as a silver marketing bullet, data and scientific thinking will guide creativity in an evolving social and mobile universe. This is the rationale underlying the launch of OgilvyAmp, essentially an aggregation and rebranding of the data wonk’s buried among Ogilvy’s global offices. This is

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Data ScienceNews

Esri, a US-based global provider of Geographic Information Systems (GIS), has developed the  ZIP Code Lookup tool that enables the user to enter any ZIP Code in the United States and glean  information about the people who live in that area, such as household type, income, employment, vehicle preferences, and leisure

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BI & AnalyticsNews

Facebook has launched the completely reduxed and rebuilt ad platform, called Atlas, that will deliver people-based marketing, helping marketers reach customers across devices, platforms and publishers immense trove of data of its 1.3 billion users. “Atlas has been rebuilt on an entirely new code base, with a user interface designed

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