For decades, managing data essentially meant collecting, storing, and occasionally accessing it. That has all changed in recent years, as businesses look for the critical information that can be pulled from the massive amounts of data being generated, accessed, and stored in myriad locations, from corporate data centers to the cloud

The world has come to rely on data. Data-driven analytics fuel marketing strategies, supply chain operations, and more, and often to impressive results. However, without careful attention to data accuracy, these analytics can steer businesses in the wrong direction. Just as data analytics can be detrimental if not executed properly,

Augmented analytics: the combination of AI and analytics is the latest innovation in data analytics. For organizations, data analysis has evolved from hiring “unicorn” data scientists – to having smart applications that provide actionable insights for decision-making in just a few clicks, thanks to AI.  Augmenting by definition means making

Business dynamics are evolving with every passing second. There is no doubt that the competition in today’s business world is much more intense than it was a decade ago. Companies are fighting to hold on to any advantages. Digitalization and the introduction of machine learning into day-to-day business processes have

Just a few years ago, enterprise organizations had to be convinced that Big Data was a real-world opportunity worth investing in. By 2016, 63% of those enterprise leaders were saying they considered Big Data and advanced analytics initiatives a necessity in order to remain competitive. This year started with even

Big data and sports analytics are changing the ways many things in sports have traditionally been done. They are allowing for new processes that have the potential to alter the way that organizations conduct their scouting. This is because data science and sports analytics are opening up new data points

Simply put, non-subscription churn happens when users or customers, who can end their relationship with your business at any time, leave your website or sales funnel. These types of customers may gradually reduce their purchase frequency over time, or they may all of a sudden never buy again. Companies in nearly

Agility and reactivity. These are two words more likely now than ever to feature in a corporate strategy session. Today’s business landscape is, after all, highly dynamic: increasing competition, margin pressures and the threat of disruptive innovation all conspire to erode the market shares of the complacent. The public sector

Technological innovations have the greatest success in business when they are entirely ‘client- focused’. Developments in the retail sector, which is consumer-led, are addressing client demand for more personalised, faster and more competitive services. Data Analytics is changing the way in which these services are offered. This trend is now

This article is part of a media partnership with Data Analytics and Behavioural Science Applied to Retail and Consumer Markets conference, an event featuring high quality case studies, networking sessions and discussions full of insights on the Retail and Consumer Markets. It takes place June 28 at Millennium Hotel Mayfair, London. To learn more