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Adidas

With Micro Strategy, SAP Hana, Adidas Utilizes Big Data to Improve Costumer Relations
In an effort to improve its response to buying trends and costumer preferences, sportswear giant Adidas is now starting to use the MicrosStrategy’s analytics platform which is based on SAP’s cloud-based in- memory computing platform HANA. Michael Voegele, Vice President of Global IT and Head of Enterprise Architecture at Adidas