Here is why Data Scientists need to think like a behavioural economist or psychologist when they communicate or story tell their insights. This helps companies to take concrete and bias-free decisions to acquire customers, retain employees and deal with managers within the organization. Picture this scenario: There are two investment

The challenges facing cities in the 21st century are greater than ever. A new focus is required to overcome the emerging social, technological, economic, environmental, and political forces exerting pressure on cities. This new focus must address how to create cities that are sustainable– for citizens, for business and for

Last year, we set up a prediction model on crime in London. We had established the model already, grounded in open data, but updated it to make predictions about 2017. We took the data provided by the police in the greater London area, and by enriching this data with Points

An insider tip: if you’re looking for the real inside track on tech innovation at a conference, look to the startups. Undoubtedly the larger companies have the resources and brainpower to fuel the innovations of tomorrow, but many of the nascent ideas which will revolutionise the ways we live and

In today’s IT world, everything is about being fast, flexible and efficient. We work agile, build prototypes and use fast-scaling adoptive cloud infrastructure. At the same time, the advances in the fields of AI and machine learning seem to make a business world possible, in which many tasks are optimized

In the face of overwhelming evidence, consumers can no longer ignore the fact that major tech and social media companies engage in mass data harvesting and the selling of user information to third parties – one need only look to the recent Cambridge Analytica scandal (which impacted not only the users

What’s the one thing that all digital marketers must know? The fact that data is king on today’s marketing landscape. Having comprehensive and accurate data is essential for making effective marketing decisions. It can help executives identify industry trends and discover potential customers, making big data analysis important for optimizing

Millions of online accounts have personal data stolen on a daily basis, including from large corporations that users believe to be trusted. Here are just 6 of the recent largest data breaches that you’ve likely been affected by and should cause you to check your accounts more often.   The

If you think Big Data only relates to business intelligence or online analytics, you really need to read this article.   Data is absolutely taking over almost every sector, even the ones that you may not immediately relate data to. For instance,  construction management and civil engineering. The construction management

It’s been one month since GDPR, General Data Protection Regulation, a policy set in place to address the digital age’s ever increasing flow of personal data, went into effect for European industries. GDPR is meant to give consumers more control over their personal data usage by companies, and this shift