The cart before the horse? What are we talking about: You have the perfect scenario in front of you. You or your team just learnt about an exciting way to analyse data, found a new data-source that looks very promising, or were impressed by a new data visualisation tool. Understandably,

In today’s IT world, everything is about being fast, flexible and efficient. We work agile, build prototypes and use fast-scaling adoptive cloud infrastructure. At the same time, the advances in the fields of AI and machine learning seem to make a business world possible, in which many tasks are optimized

Internet of things or IoT has become one of the most influential technologies, currently connecting more than 23 billion devices. This number is expected to reach 30 billion by 2020 and more than 60 billion by 2024. But the future of this technology is largely debatable, considering that it’s plagued

In the face of overwhelming evidence, consumers can no longer ignore the fact that major tech and social media companies engage in mass data harvesting and the selling of user information to third parties – one need only look to the recent Cambridge Analytica scandal (which impacted not only the users

Kevin Ashton, the man who coined the term “Internet of Things” (IoT), wrote in 1999: “If we had computers that knew everything there was to know about things – using data they gathered without any help from us – we would be able to track and count everything, and greatly

We live in a world of 1’s and 0’s, a world of data. Consumers and businesses send and receive enormous amounts of data all day, every day. From smartphones that learn how the user behaves to purchasing decisions that inform marketing messaging to analytics that can isolate flaws in a

Data management strategies have undergone a significant change over the last decade. A decade ago the responsibility of data management laid with the IT department, while data analytics were performed in other departments individually based on the needs. Now, we are seeing a significant shift towards a more centralized approach

What’s the one thing that all digital marketers must know? The fact that data is king on today’s marketing landscape. Having comprehensive and accurate data is essential for making effective marketing decisions. It can help executives identify industry trends and discover potential customers, making big data analysis important for optimizing

Car-generated data is set to transform the auto industry and the consumer driving experience, but there are significant challenges along the way.   What’s the most disruptive trend in the auto industry today? If you answered “electric engines” or “self-driving cars,” not so fast. The real game-changer for the industry

It’s not a question. Digital customer engagement and service is on the rise. Customers are of the hope that businesses will in day’s to come, implement digital channels to solve service issues and complete transactions. According to Zendesk, 70 % of customers expect companies to have a self-service option in