What’s the one thing that all digital marketers must know? The fact that data is king on today’s marketing landscape. Having comprehensive and accurate data is essential for making effective marketing decisions. It can help executives identify industry trends and discover potential customers, making big data analysis important for optimizing

Car-generated data is set to transform the auto industry and the consumer driving experience, but there are significant challenges along the way.   What’s the most disruptive trend in the auto industry today? If you answered “electric engines” or “self-driving cars,” not so fast. The real game-changer for the industry

It’s not a question. Digital customer engagement and service is on the rise. Customers are of the hope that businesses will in day’s to come, implement digital channels to solve service issues and complete transactions. According to Zendesk, 70 % of customers expect companies to have a self-service option in

Do you know what an Exabyte is? One Exabyte is equal to one billion gigabytes. So if something is 2.5 exabytes in size, numerically it is written as 2,500,000,000 gigabytes. The full value, showing the gigabytes numerically as well, is probably too many zeroes for anyone to comprehend. Regardless, 2.5

ElasticSearch is a search engine and an analytics platform. But it offers many features that are useful for standard Natural Language Processing and Text Mining tasks. 1. Preprocessing (Normalization) Have you ever used the _analyze endpoint? As you know ElasticSearch has over 20 language-analyzers built in. What is an analyzer

The world of business and customer service has changed immensely over the past few years. Whereas once business was largely driven by outbound marketing and advertising, in today’s world you have to consider the customer experience and your customers’ journey as they interact with your brand. Today, thanks to the

Titled ‘Data Science for Banking & Insurance’, Dataiku’s free eBook includes recommendations, use cases, testimonials, and how-to checklists that enable you to make your mark in this new era of Fintech and Insurtech. Whether you are working in marketing, risk management, product design, finance, actuarial science, underwriting, or claim management,

As 2017 quickly approaches, businesses are focused more than ever before on gleaning insights from first-party, third-party and most recently, second-party data. Yes, that’s right – second-party data. Now, some of you might be wondering, What exactly is second-party data? Unlike first and third-party data, second-party data is shared between

Smartphones have made it possible for businesses to monitor you at all times. Take a company like Google for example. You may look up the name of a restaurant over Google Search, turn on your navigation to the destination using Google Maps and perhaps also check for weather and traffic

You may not see it, but it’s there. Artificial intelligence, that is. It’s beating us at our most complicated games, helping curate the news we read every day, ever improving our search results, driving our cars, and on and on and on. We’ve entered into what some experts are calling