As a platform that celebrates the talents and ingenuity of creators, TikTok is now taking a pivotal step toward fostering transparency and accountability within its dynamic community. In a move that emphasizes ethical content creation, TikTok has introduced an ingenious feature that allows creators to mark any AI-generated content they share distinctly. This groundbreaking update not only empowers creators to embrace their AI-assisted creations but also reinforces TikTok’s commitment to maintaining authenticity and safeguarding the user experience.
TikTok now let’s you add AI-generated content labels to your videos 🤖
And warns you must disclose AI-generated content
Or risk having your content taken down pic.twitter.com/SgCqPnDjkS
— Matt Navarra (I quit X. Follow me on Threads) (@MattNavarra) August 8, 2023
Gone are the days of ambiguity when it comes to discerning whether a TikTok video has been co-crafted by artificial intelligence. With the newly introduced label feature, creators can now effortlessly disclose the involvement of AI in the genesis of their content. The process is seamless: a simple toggle labeled “AI-generated content” takes its place under the “more options” menu during the upload phase. By engaging this toggle, creators are not only transparently acknowledging AI’s role but are also playing an active part in ensuring their content adheres to the platform’s guidelines.
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TikTok takes steps about AI-generated content
TikTok is making it easier for creators to label AI-generated content on the platform. The company has added a new toggle that allows creators to mark their videos as AI-generated. This label will appear next to the video’s title and will help viewers to identify AI-generated content.
Why is TikTok adding an AI-generated content label? TikTok is adding an AI-generated content label in response to concerns about the spread of deepfakes on the platform. Deepfakes are videos that have been manipulated to make it appear as if someone is saying or doing something they never actually said or did. TikTok has previously banned deepfake videos on the app, but this new label will help to prevent creators from uploading deepfakes without disclosing them.
The new label is also designed to help viewers to be more discerning about the content they consume on TikTok. With the label, viewers will be able to easily identify AI-generated content and make informed decisions about whether or not to believe it.
Featured image credit: Solen Feyissa/Unsplash
