Reflektion, the San Mateo, California based predictive analytics platform provider has introduced Personalized and Visual Site Search for eCommerce retailers and brands.
“Product searches on the 2XU website have turned into a visual merchandising experience that brings each shopper one click away from the products they are looking to buy,” explains Sydney Wells, eCommerce marketing specialist at 2XU. “Reflektion’s focus on personalizing search is paying off. We are seeing conversion rates increase by double digit percentages.”
The innovator in  retail personalization and predictive analytics announced yesterday that a new personalisation and immediate product imagery to site search results on eCommerce websites has been added to the currently beta version.
The new site search enhancements have the following components :
Integrated Personalized Site Search
Reflektion integrated its one-to-one personalization platform into site search, to tap a yet-underutilized opportunity to deeply engage with consumers in an area that is usually neglected.
The personalisation layer combines information shared by customers through their past and present engagements with a site, including what they have searched for, or bought or sifted through, with machine-learning algorithms that prioritize each visitor’s search results to their individual characteristics as they type in real time.
Real-Time Visual Site Search
Powered by Reflektion’s one-to-one personalization engine, Real-Time Visual Site Search responds in real time to visitor as they type by displaying a selection of product images that are personalized to the specific interests and preferences they have shared in each click, view and visit.
This feature turns a potentially mechanical search process into an engaging merchandising opportunity that leverages the consumer’s unique interests and tastes, believes the outfit.
“Using Reflektion’s Personalized Site Search, many of our clients’ site search usage has jumped from 6 percent to more than 30 percent,” points out Sean Moran, CEO of Reflektion. “This is based on repeat visitors finding that search has become a highly efficient way to find the things they are most interested in, and subsequently, conversion rates and revenue increase quickly as well. Increased use of search has tremendous impact on our clients’ bottom lines because it is a higher-converting source, subsequently dramatically impacting revenue.”
With an average of 315 percent more revenue per search term compared to standard site search, Reflektion boasts of clients like The O’Neill Clothing Company and 2XU.
(Image credit: Chien Liang Kuo)
