Dataconomy
  • News
  • AI
  • Big Data
  • Machine Learning
  • Trends
    • Blockchain
    • Cybersecurity
    • FinTech
    • Gaming
    • Internet of Things
    • Startups
    • Whitepapers
  • Industry
    • Energy & Environment
    • Finance
    • Healthcare
    • Industrial Goods & Services
    • Marketing & Sales
    • Retail & Consumer
    • Technology & IT
    • Transportation & Logistics
  • Events
  • About
    • About Us
    • Contact
    • Imprint
    • Legal & Privacy
    • Newsletter
    • Partner With Us
    • Writers wanted
Subscribe
No Result
View All Result
Dataconomy
  • News
  • AI
  • Big Data
  • Machine Learning
  • Trends
    • Blockchain
    • Cybersecurity
    • FinTech
    • Gaming
    • Internet of Things
    • Startups
    • Whitepapers
  • Industry
    • Energy & Environment
    • Finance
    • Healthcare
    • Industrial Goods & Services
    • Marketing & Sales
    • Retail & Consumer
    • Technology & IT
    • Transportation & Logistics
  • Events
  • About
    • About Us
    • Contact
    • Imprint
    • Legal & Privacy
    • Newsletter
    • Partner With Us
    • Writers wanted
Subscribe
No Result
View All Result
Dataconomy
No Result
View All Result

Amazon Utilises Data on User Buying Behaviour in New Ad Platform to Score Over Google’s Ad Monopoly

by admin
August 26, 2014
in News
Home News
Share on FacebookShare on TwitterShare on LinkedInShare on WhatsAppShare on e-mail

Amazon is raring to take on Google’s AdWords with its new ad placement platform called Amazon Sponsored Links. In a move that clearly hints at Amazon’s intent to reduce Google’s online advertising monopoly, the online retailer will begin testing the new placement platform later this year, according to some reports, with an aim to to help marketers interact with its 250 million strong users.

Reid Spice, VP of media at digital agency iCrossing, points out, “Amazon knows a lot about how people are searching on the site and consumer preferences and histories. It can use that to tailor advertising in ways that probably nobody else can.”

Program VP, Digital Media and Entertainment at IDC, Karsten Weide explains, “Marketers would love to have another viable option beyond Google and Facebook for their advertising.”

Amazon has been testing new methods to cover more ground with its so far limited-business ad program for some time. The new platform will start with its own pages and replace the ads provided by Google.

Google’s AdWords is a $50 billion-a-year advertising business, which will undoubtedly be a big target for Amazon to overcome. The two companies have been at loggerheads lately, crossing over to other domains of online enterprise to gain leverage like Google’s Shopping Express and Amazon’s more recent Fire. How Amazon fares now with its ad platform offering remains to be seen.

Read more here

Follow @DataconomyMedia

(Image Credit: Zhao !)

Related Posts

Taking pictures is so last year: “Prompt” pictures with Paragraphica

Taking pictures is so last year: “Prompt” pictures with Paragraphica

June 2, 2023
Operation Triangulation: Could Apple be an NSA agent, Russia asks

Operation Triangulation: Could Apple be an NSA agent, Russia asks

June 2, 2023
NEDA did not forgive Tessa’s mistake and terminated the AI chatbot after the backlash

NEDA did not forgive Tessa’s mistake and terminated the AI chatbot after the backlash

June 2, 2023
Manage your friends list with Snapchat’s new galaxy-themed feature

Manage your friends list with Snapchat’s new galaxy-themed feature

June 2, 2023
Amazon employees walk out against to board to make a change

Amazon employees walk out against to board to make a change

June 1, 2023
RarBG shutdown: Check out the best alternatives to try now

RarBG shutdown: Check out the best alternatives to try now

June 1, 2023

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

LATEST ARTICLES

Trolling is fun until it is not

Taking pictures is so last year: “Prompt” pictures with Paragraphica

Operation Triangulation: Could Apple be an NSA agent, Russia asks

NEDA did not forgive Tessa’s mistake and terminated the AI chatbot after the backlash

Manage your friends list with Snapchat’s new galaxy-themed feature

Sneak peek at Microsoft Fabric price and its promising features

Dataconomy

COPYRIGHT © DATACONOMY MEDIA GMBH, ALL RIGHTS RESERVED.

  • About
  • Imprint
  • Contact
  • Legal & Privacy
  • Partnership
  • Writers wanted

Follow Us

  • News
  • AI
  • Big Data
  • Machine Learning
  • Trends
    • Blockchain
    • Cybersecurity
    • FinTech
    • Gaming
    • Internet of Things
    • Startups
    • Whitepapers
  • Industry
    • Energy & Environment
    • Finance
    • Healthcare
    • Industrial Goods & Services
    • Marketing & Sales
    • Retail & Consumer
    • Technology & IT
    • Transportation & Logistics
  • Events
  • About
    • About Us
    • Contact
    • Imprint
    • Legal & Privacy
    • Newsletter
    • Partner With Us
    • Writers wanted
No Result
View All Result
Subscribe

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy Policy.