Getty Images has announced a multi-year partnership with OpenAI, allowing its licensed content to be integrated into OpenAI’s search and ChatGPT applications. Getty CEO Craig Peters stated, “High-quality, licensed visual content makes AI-powered search and discovery more useful and more trustworthy.” The partnership aims to enhance user experience through richer visual content.
Historically, Getty Images maintained a strong opposition to collaboration with AI companies. In September 2022, the company banned all AI-generated art from its library and subsequently sued Stability AI for copyright violations, a claim that was rejected late last year.
A year following its ban on AI-generated art, Getty introduced its generative AI tool, trained on its content library and powered by NVIDIA’s Edigy AI model. Images generated through this tool are available under a royalty-free license.
In October 2025, Getty entered into a similar agreement with Perplexity AI, which provides access to its library for Perplexity’s AI search tools. The agreement stipulates that Perplexity will improve the display of imagery, including the provision of image credit and links to the source, to educate users on legal usage of licensed content. Perplexity AI has faced legal challenges regarding the alleged illegal use of copyrighted materials.
Getty has not disclosed whether its images will be utilized for AI training; however, the terms of its agreement with Perplexity explicitly prohibit this use.
