privacy

Why predictive marketing intelligence is the next frontier of data monetization
Clarification that Apple’s privacy changes will be stricter than expected is just the latest blow for digital publishers reliant on building strong audience relationships to drive their revenues. The media owner’s ability to keep monitoring audience activity and deliver personalized digital experiences has faced multiple challenges this year — including

International Data Privacy Day and an important reminder of our obligations
International Data Privacy Day is almost here. January 28 is a chance for all of us to raise awareness, remind ourselves of our commitments to data privacy, and ensure we know data protection best practices. Data privacy (sometimes called “information privacy”) is a subset of data protection that deals with the proper

Standardisation Will Help to Keep the Internet of Things Safe
More than 30 firms including Intel, BT and Vodafone recently announced they would band together to create an industry body to vet internet connected devices for security flaws. You would be forgiven for missing this news, on paper it’s not terribly exciting. However, it has important implications for the Internet

Winning the Cyber War?
The Cyber-Security War For those of you who don’t know yet, the world is currently engaged in a massive global technological war over access to everything stored online. On one side we have regular internet users (or targets), who consist of large corporations, governments, small businesses and consumers like us

Facebook Takes to Anonymizing Users With Rooms, While Ello Continues to Rise
Facebook’s latest – Rooms – allows for anonymous sharing and lets you assume multiple pseudonyms while you chat with friends and strangers. “We want to give people flexibility because that’s what they want,” pointed out 24 year old Josh Miller, a key participant in the creation of Rooms to USA

What You Should Know About Your App Data, But Probably Don’t
Can you imagine a world without smartphones? In this day and age, the answer is a resounding ‘no’. One of the reasons for this is how profoundly we rely on apps such as Facebook, Twitter and Instagram, to name but a few. These apps connect us with friends, family or

AT&T announces Insider Data Breach, Apologizes but Remains Quiet About Nature and Extent of Breach
AT&T disclosed earlier this week that it is the latest company to have been subject to a data breach. An employee allegedly gained unauthorized access to customer data and may have obtained Social Security numbers and driver’s license numbers among other details, according to telecom giant. AT&T wrote a letter

Survey in Europe Highlights Gaping Hole in Knowledge of Organizations’ Security and Encryption Policies Among Professionals
A recent study carried out by Vanson Bourne for online security outfit Sophos looked into end-users behaviour towards security and data protection ahead of the proposed EU reforms in the data protection legislation. It has revealed an alarming number of professionals who are unsure of their organisations’ data protection regulations

Berlin Based Privacy Startup ZenMate Bags £3.2m in Series A, Amidst Privacy Concerns in “Post-NSA landscape”
Online security and privacy startup, ZenMate has landed £2 million ($3.2 million) in Series-A funding round. The round was led by Holtzbrinck Ventures with participation from existing patron Project A Ventures and new investors like Shortcut Ventures and T-Venture. Principal at Holtzbrinck, Barbod Namini, said about the funding: “We saw

When Data Intelligence Goes Too Far
Target can tell when its shoppers are pregnant. Facebook conducts social experiments on us to see if we are emotionally vulnerable. How? Data intelligence! All this is possible because we share detailed information about ourselves with companies in almost every aspect of our life. When we browse on the internet,