Data has evolved to be present in every part of our lives. When buying a product, we search for a consumer rating or an expert giving us a statistic on how effective the product is. We collect data from our experiences and use it to guide future actions. A similar

Real-time data is immediately passed along for analysis rather than collected and stored. Some such systems offer on-demand real-time analytics. In those cases, the platform does not send data until a person requests it. It’s immediately available once they do.  Other real-time data tools have continuous analytics capabilities. Then, the

Data professionals have long debated the merits of the data lake versus the data warehouse. But this debate has become increasingly intense in recent times with the prevalence of data and analytics workloads in the cloud, the growing frustration with the brittleness of Hadoop, and hype around a new architectural

The TV landscape of 2021 is unrecognizable compared to that of the 1950s when TV ad exposure measurement was born. As viewing habits have evolved over the decades, the advertising industry hasn’t always kept up-to-date.  The worldwide pandemic and national lockdowns became a catalyst for change, with UK audiences spending

Exasol, a high-performance analytics database company, today launched its new study’s findings into the attitudes and understanding that young people – “digitial natives” – currently in higher education or just entering the world of work have towards data. The study of 3,000 16- to 21-year-olds (coined D/NATIVES by Exasol because of their

When you build products and launch them, are you – and be honest here – making decisions on each stage of development using data? While for many years, everyone from development teams, product managers, founders, and marketers have touted they’re using a data-driven approach to everything; the truth is often