When we need to measure marketing campaigns, most of us have cracked online campaign tracking – we have a cookie or a user ID that we can use to clearly track user behaviour through to conversions, and develop robust datasets. But out in the offline world, there are powerful channels

The challenges facing cities in the 21st century are greater than ever. A new focus is required to overcome the emerging social, technological, economic, environmental, and political forces exerting pressure on cities. This new focus must address how to create cities that are sustainable– for citizens, for business and for

The pace of life and industry is accelerating at an unprecedented rate. Interconnected tech, inconceivably fast data processing capabilities and sophisticated methods of using this data all mean that we’re living in fast-forward. The Data Natives Conference 2018 will be exploring life at an accelerated pace, and what rapid innovation

What’s stopping business schools from catching up to the business world which relies heavily on Big Data and Data Science? Schools that can incorporate these into all areas of their educational offerings will be the ones that prepare students the best for the challenges they’ll face today — and the

If we’re talking about sports analytics, I have to bring up the “Moneyball” reference. Honestly speaking though, sports analytics has come a really long way from the times of Moneyball. Moneyball got the ball rolling, and, boy! has the ball gathered enormous momentum today. Better technology surprisingly advanced real-time video

Data storage strategies are evolving and object storage is becoming an essential and convenient  tool for enterprises, triumphing over other strategies. Here’s why you should factor object storage into your data strategy in 2018 to best prepare for the future. Data not stored is data thrown away – that simple.