The TV landscape of 2021 is unrecognizable compared to that of the 1950s when TV ad exposure measurement was born. As viewing habits have evolved over the decades, the advertising industry hasn’t always kept up-to-date.  The worldwide pandemic and national lockdowns became a catalyst for change, with UK audiences spending

Exasol, a high-performance analytics database company, today launched its new study’s findings into the attitudes and understanding that young people – “digitial natives” – currently in higher education or just entering the world of work have towards data. The study of 3,000 16- to 21-year-olds (coined D/NATIVES by Exasol because of their

When you build products and launch them, are you – and be honest here – making decisions on each stage of development using data? While for many years, everyone from development teams, product managers, founders, and marketers have touted they’re using a data-driven approach to everything; the truth is often

When we think of data science, we rarely think beyond those people with the technical ability, knowledge, training, and qualifications necessary for the job. But decision-makers need to be involved in data science too. Whether you need to understand data science, know how to approach solution providers, or be better

Clarification that Apple’s privacy changes will be stricter than expected is just the latest blow for digital publishers reliant on building strong audience relationships to drive their revenues. The media owner’s ability to keep monitoring audience activity and deliver personalized digital experiences has faced multiple challenges this year — including

Augmented analytics: the combination of AI and analytics is the latest innovation in data analytics. For organizations, data analysis has evolved from hiring “unicorn” data scientists – to having smart applications that provide actionable insights for decision-making in just a few clicks, thanks to AI.  Augmenting by definition means making