What’s the one thing that all digital marketers must know? The fact that data is king on today’s marketing landscape. Having comprehensive and accurate data is essential for making effective marketing decisions. It can help executives identify industry trends and discover potential customers, making big data analysis important for optimizing

Millions of online accounts have personal data stolen on a daily basis, including from large corporations that users believe to be trusted. Here are just 6 of the recent largest data breaches that you’ve likely been affected by and should cause you to check your accounts more often.   The

If you think Big Data only relates to business intelligence or online analytics, you really need to read this article.   Data is absolutely taking over almost every sector, even the ones that you may not immediately relate data to. For instance,  construction management and civil engineering. The construction management

It’s been one month since GDPR, General Data Protection Regulation, a policy set in place to address the digital age’s ever increasing flow of personal data, went into effect for European industries. GDPR is meant to give consumers more control over their personal data usage by companies, and this shift

The network effect is a curious phenomenon that describes the group’s benefit that ensues as each new member joins and begins using the same product or service. It applies to several industries and ideas, and can be found in examples like eBay, the popular auction site. As more people join

Data science has gone through a rapid evolution, fueled by powerful open source software and more affordable and faster data storage solutions. Universities have adapted to the increasing demand as well and are graduating analytically trained students at an unprecedented pace. This evolution opens new and innovative pathways for many