Since data has been called the “oil” of the new economy, it’s easy to assume that more is better. You can never have too much oil, so the same goes for data too, right? Hence there has been a lot of hype about data lakes over the past few years.

A 50-year-old man runs on the treadmill and receives an alert on his Apple Watch. The message tells him to get off immediately because his pulse is abnormally high, which puts him at risk of a heart attack. Such a scenario is not far off thanks to Pontem, a platform