Nicholas Blake-Steele
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Nicholas Blake-Steele

Nicholas Blake-Steele, is technology director at CRM agency Armadillo, which works with brands including McDonald’s, Disney and Carnival UK. His role includes providing data solutions as well as overcoming challenges and constraints of data and software systems.

Data privacy regulations and customer relationships
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Almost everything we do has been affected by Covid-19 – the way we use customer data is no exception. In adjusting your communication to reflect the sudden change in consumer habits, it’s key to adhere to data guidelines, including GDPR. You can only use data for the purpose for which

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