Evgeniya Anikina
Author Archive

Evgeniya Anikina

Originally from Siberia, Evgeniya is living and working in Berlin as a Senior BI Manager at the operational VC, Project A. She is passionate about helping companies define and measure success throughout different departments to become more data-driven as an organization.

Understanding The Value Of Your Customer: Clv 101
Retail & Consumer

At some point, almost every company faces questions like How good are the customers that we acquire? How do they differ from each other? How much can we spend to encourage their first or next transaction? As a measure that determines the amount of profit a customer brings over the

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