Author Archive

Alex Igelsböck

Alex is CEO of Adverity, a data intelligence platform that recently closed €11 million in a series B funding round lead by investors Felix Capital and have been accepted on to the AWS Competency Program which helps customers identify Consulting and Technology APN Partners with deep industry experience and expertise. He previously founded and sold a startup incubator in Austria and before that was VP Product Management at VeriSign Inc.

Quality over quantity: putting actionable metrics above vanity

Alex Igelsböck · September 11, 2019

Actionable metrics allow marketers to assess their activities for in-depth reporting and real-time optimisation. Marketers must look beyond vanity metrics and the number of integrations data intelligence providers can offer to focus on actionable metrics relevant to their business goals. Marketers’ need for insight is driving a surge in measurement