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Apple scraps Siri AI launch in the EU over intense regulatory clashes

byEmre Çıtak
June 9, 2026
in Artificial Intelligence
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Apple has officially announced that the next-generation Siri AI experience, powered by the newly introduced Apple Intelligence infrastructure showcased at WWDC26, will not be rolled out to iPhone and iPad users in the European Union as originally planned.

Citing strict regulatory hurdles under the EU’s Digital Markets Act (DMA), the tech giant confirmed that Siri AI will remain completely unavailable on the upcoming iOS 27 and iPadOS 27 updates across all member states.

EU regulators reject all privacy and integration proposals

According to the company’s statements, Apple spent the last few months drafting various proposals and solutions to bring Siri AI to the European market in compliance with local laws. However, European Union regulators have reportedly rejected every single solution Apple presented, even those specifically designed to protect user privacy while simultaneously supporting third-party virtual assistants.

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Craig Federighi, Apple’s senior vice president of Software Engineering, emphasized that while the company still ultimately hopes to bring this technology to the region and will continue its ongoing negotiations with regulators, there is currently no official timeline or roadmap for an EU release.

What exactly are European users missing out on

Once iOS 27 and iPadOS 27 are officially released, iPhone and iPad users in the European Union will find themselves locked out of the most heavily anticipated Siri AI capabilities.

  • Dedicated history app: A brand-new specialized application designed to easily view and manage past conversations with the assistant
  • Visual Intelligence: The heavily expanded visual recognition, search, and analysis experience
  • Integrated writing tools: Deeply embedded, system-wide text generation, proofreading, and editing tools
  • Camera integration: The highly anticipated Siri mode built directly into the native iOS Camera app

There might be a loophole for Mac and wearable users

Interestingly, this massive regulatory restriction only targets Apple’s primary mobile platforms. The company clarified that European users will not be completely cut off from the AI revolution; they will still be able to access and utilize Siri AI features on their Mac computers, Apple Vision headsets, and Apple Watches through the upcoming macOS 27, visionOS 27, and watchOS 27 updates.


Featured image credit

Tags: AppleEuropean UnionSiriWWDC26

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