TikTok announced an expanded partnership with HubSpot, enabling HubSpot customers to manage their TikTok ads within the digital content management platform. The update introduces TikTok onboarding, lead management, and measurement capabilities within HubSpot’s Marketing Hub software, designed to increase business activity through TikTok.
The integration allows marketers to link TikTok to their existing HubSpot workflows, improving lead quality and visibility into performance across the funnel. This connection enhances paid media with CRM workflows, facilitating automated follow-up, activation of high-intent audiences, and optimized campaign management.
The new features include an improved TikTok Ads Manager link, the ability to utilize HubSpot CRM data for audience building, and an enhanced data flow for better ROI insights. Additionally, the integration process for the TikTok Pixel has been streamlined to improve data tracking efficiency.
HubSpot users can now access a new TikTok integration, enabling management of all interactions with their TikTok brand account via HubSpot tools. This integration permits marketers to plan, publish, engage, and report on organic TikTok content, merging both paid and organic activities into a unified marketing workflow.
HubSpot maintains a strong user base, with over 268,000 customers globally. This expanded TikTok integration is expected to significantly boost advertiser activity on the platform.
