Nvidia CEO Jensen Huang introduced DLSS 5, a new version of the company’s AI graphics technology, during the Nvidia GTC keynote on Monday.
The announcement signals a strategic pivot for the chipmaker, which now derives a smaller share of revenue from gaming than in previous years despite the sector’s foundational role in the company’s growth. Huang positioned the technology as a template for broader enterprise applications beyond entertainment.
DLSS 5 combines traditional 3D graphics data with generative AI models to predict and fill in image details, according to the company. The system allows Nvidia GPUs to produce detailed scenes and lifelike characters without rendering every element from scratch, reducing compute demands.
“We fused controllable 3D graphics, the ground truth of virtual worlds, the structured data … with generative AI, probabilistic computing,” Huang said during his keynote. “One of them is completely predictive, the other one is probabilistic yet highly realistic.”
Huang stated that merging structured data with generative AI enables developers to create content that is “beautiful, amazing, as well as controllable.”
“This concept of fusing structured information and generative AI will repeat itself in one industry after another,” Huang said. “Structured data is the foundation of trustworthy AI.”
Huang cited enterprise data platforms including Snowflake, Databricks, and BigQuery as examples of structured datasets that future AI systems could analyze. He predicted that AI agents will rapidly process both structured databases and unstructured generative databases to generate insights.
“In the future, what’s going to happen is these data structures are going to be used by AI, and AI is going to be much, much faster than us,” Huang said. “Future agents are going to use structured databases as well as the unstructured database, the generative database. This database represents the vast majority of the world.”
