Lamborghini has canceled the production version of its Lanzador all-electric supercar, which was scheduled for a 2029 launch. CEO Stephen Winkelmann announced the decision following reports of minimal customer demand for a battery-electric vehicle. The automaker will instead focus on a new plug-in hybrid model to join its existing lineup.
Stephen Winkelmann, chairman and CEO of Lamborghini, cited “close to zero” interest from the brand’s customer base for battery-powered EVs. The decision to terminate the Lanzador project was finalized late last year. This marks the first public confirmation of the cancellation following the concept’s debut in August 2023. Winkelmann explained that EVs in their current form struggle to deliver the specific emotional connection Lamborghini owners expect, noting that the lack of engine noise contributed to the failure to attract buyers.
Lamborghini will replace the Lanzador with another plug-in hybrid electric vehicle (PHEV), joining the Revuelto and Urus in the current portfolio. This strategic shift aligns with the company’s broader electrification roadmap, which aims to have a hybrid EV lineup by 2030. Winkelmann confirmed that Lamborghini will continue manufacturing internal combustion engines “for as long as possible” to meet market requirements and maintain brand heritage.
Despite the current cancellation, Winkelmann indicated that Lamborghini remains open to an all-electric vehicle in the future. He stated to The Sunday Times that the company could pursue a battery-electric model “only when the time is right.” The automaker will continue to evaluate technology and market readiness before committing to a fully electric platform.
