Dataconomy has joined forces with Alexandra Deschamps-Sonsino, one of the world’s leading IoT entrepreneurs and influencers, to run an exclusive, 3-day IoT workshop in Berlin, February 24-26, 2017. Alexandra will host an intensive course where she will provide guidance and share everything she knows about how to build a business that offers software and internet-enabled product experiences.

Book your spot here.


I’ve been building the Good Night Lamp for many years now. For 12 years in fact. Something I’m not particularly proud of but sometimes it just takes a lot of time to do simple things because the conditions around you change. In 2005, when I came up with the Good Night Lamp as a student in a design Master’s degree, I never thought of what exactly it would take to make it into a commercial product.

The idea seemed simple: a Big Lamp that when turned on (when you push down the chimney) triggers Little Lamps around the world to turn on, too. Many people use it to indicate to a loved one that they’re available, that they’re thinking of them, or to call now because the kids want a story before bedtime. It’s a simple way of sharing presence and availability.

In order to make this a reality there was, in retrospect, no single course where I could get an overview of the whole process. I simply had to bumble along.I had to try things, fail, get back up again, and try again. I spent a lot of my own money, and my investors’, in this process.

That’s why it’s taken 12 years to get the Good Night Lamp in the newly opened Design Museum in London and selling online to UK & European customers with US sales in development for 2017.

A 3-day, IoT workshop to cover all the bases

I don’t think that my struggles are universal. I want this to be easier for everyone. With Dataconomy, I’ll be running an intensive 3-day IoT workshop, condensing everything I know about how to build a business that offers software and internet-enabled product experiences.

Goodnightlampgif2Whether you’re a budding entrepreneur with an idea, a product designer looking to grow their toolkit or business owner looking to expand into software-enabled products, there should be something in it for you.

I’m covering everything from planning a product from day 1 and prototyping, to beta testing and learning then how to make  bigger production batches and engaging with wholesales and retailers. You’ll learn about IP and business structures as well as investment in this space. You’ll come out of this with a realistic understanding of how much money you need to invest from day 1 and how much time you can expect to spend and who you might want to work with. I am opening up my blackbook and sharing the learnings of the last 12 years of my career with participants online and offline.

This is ideal for you if you already have a product idea you’re looking to develop or if your business is looking to spin off a product idea. If you don’t have an existing idea, this will feel very abstract. You can be a single founder, a team, in a business or a student. As long as you have a product idea already in mind, you’ll get plenty of this overview. I’m confident that these 3 days will save you 2 years of work and will help you manage your expectations moving ahead with your idea. You’ll meet other entrepreneurs, which is essential to a journey which at times can feel really isolating. Community is everything in an entrepreneurial journey.

I hope you’ll join us and book your ticket now!

The IoT Workshop schedule –  February 24-26, 2017.



What? 3-day intensive IoT workshop

When? February 24-26, 2017

Where? SAP Data Space, Berlin



The IoT Workshop lead – Alexandra Deschamps-Sonsino

Alexandra Deschamps-Sonsino is an interaction designer, product designer, entrepreneur based in London. Watch her talk at Data Natives 2016.

Arguably one of the leading voices in the IoT space, she was named 2nd in a list of 100 Internet of Things Influencers (Postscapes, 2016), 2nd in Top 100 Internet of Things Thought Leaders (Onalytica, 2014) and in the Top 100 Influential Tech Women on Twitter (Business Insider, 2014).

She is the founder of the Good Night Lamp, connected lamps for your global friends and family.  Alexandra is also the Director of designswarm, a strategic consultancy focusing on the internet of things. Some of her clients include BBC R&D, P&G, British Gas, EDF R&D and Nominet, British Telecom and others.

She was co-founder and CEO of Tinker London, a smart product design studio. Tinker was the first distributor of the Arduino platform in the UK. In addition, she has been running the London Internet of Things meetup since 2011, the second largest meetup on that topic in the world.

Her work has been exhibited at the Museum of Modern Art in New York, the Victoria & Albert Museum, the London Design Museum and galleries around the world.

Presently, she is part of the Mozilla Leadership Network Advisory Group on the board of the Virt-EU project and an advisor to many startups.

She is @iotwatch on Twitter.

What? 3-day intensive IoT workshop

When? February 24-26, 2017

Where? SAP Data Space, Berlin



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