The 2015 Consumer Electronics Show at Las Vegas saw automaker Ford reveal its ‘Smart Mobility Plan and 25 Global Experiments’ designed as a move to change mobility worldwide.
“Even as we showcase connected cars and share our plans for autonomous vehicles, we are here at CES with a higher purpose,” said Ford President and CEO Mark Fields. “We are driving innovation in every part of our business to be both a product and mobility company – and, ultimately, to change the way the world moves just as our founder Henry Ford did 111 years ago.”
The U.S. multinational announced its strategy as follows:
- Ford Smart Mobility plan to use innovation to take company to next level in connectivity, mobility, autonomous vehicles, the customer experience and big data
- 25 global mobility experiments launched this year to test new ideas and address growing or increasing transportation challenges; insights gained will shape Ford’s future investments
- Ford showcases SYNC® 3, its most advanced vehicle connectivity system, and highlights semi-autonomous vehicles on the road today and fully autonomous vehicles in development
“We see a world where vehicles talk to one another, drivers and vehicles communicate with the city infrastructure to relieve congestion, and people routinely share vehicles or multiple forms of transportation for their daily commute,” Fields explained. The experiments would lead to a new generation of transportation and mobility in the coming decade, according to a news release. Aiding in this will be SYNC 3, the company’s new communications and entertainment system that is faster, more intuitive and easier to use with enhanced response to driver commands.
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(Image credit: Quan Nguyen, via Flickr)
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