Apple and IBM have together deployed the first in a series of a new class of made-for-business apps and supporting cloud services providing iPhone and iPad users in the enterprise with IBM’s big data and analytics capabilities.

“What we’re delivering aims directly at the new quest of business—smart technologies that unlock new value at the intersection of big data and individual engagement,” explains Bridget van Kralingen, senior vice president, IBM Global Business Services. “Our collaboration combines IBM’s industry expertise and unmatched position in enterprise computing, with Apple’s legendary user experience and excellence in product design to lift the performance of a new generation of business professionals.”

Users in enterprises such as banking, retail, insurance, financial services, telecommunications, governments and airlines, now have access to IBM MobileFirst for iOS.

Earlier in July this year the duo had forged an exclusive partnership to transform enterprise mobility through this new class of business apps, which now sees support from clients such as Citi, Air Canada, Sprint and Banorte, according to a statement.

This is a big step for iPhone and iPad in the enterprise, and we can’t wait to see the exciting new ways organizations will put iOS devices to work,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “The business world has gone mobile, and Apple and IBM are bringing together the world’s best technology with the smartest data and analytics to help businesses redefine how work gets done.”

Easily customisable for any organisation and easily deployed, managed and upgraded via cloud services from IBM specifically for iOS devices, with security across the data, app and device, IBM MobileFirst for iOS apps are delivered in a secure environment, embedded with analytics and linked to core enterprise processes. The first suite includes apps like:

  • Plan Flight (Travel and Transportation)
  • Passenger+ (Travel and Transportation)
  • Advise & Grow (Banking and Financial Markets)
  • Trusted Advice (Banking and Financial Markets)
  • Retention (Insurance)
  • Case Advice (Government)
  • Incident Aware (Government)
  • Sales Assist (Retail)
  • Pick & Pack (Retail)
  • Expert Tech (Telecommunications)

Read more here.


(Image credit: Blake Patterson)

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