Zoomdata, a Big data Visualisation startup, has landed $17 million recent funding for its proprietary platform capable of analyzing billions of records in seconds, bridging old and new data management platforms. Zoomdata’s mission is to make the processing and visualising of big data an accessible field to all; their technology processes and streams data into visuals, which begin taking shape in seconds.

The series B funding round was led by Accel Partners with help from NEA, Columbus Nova Technology Partners, Razor’s Edge Ventures and B7. After the July 2013 Series A round of $4.1 million, the total funds raised has gone up to $22.2 million, Zoommdata announced in a press release on Monday.

“We have not seen a technology as potentially disruptive as Zoomdata’s in this space,” noted Jake Flomenberg, general partner at Accel Partners. “We quickly realized that the Zoomdata team is going to revolutionize the speed and ease of how users consume and interact with data. They have taken a fresh approach to the traditional query-response model that gives users access to their legacy data assets and their new big data investments.”

Justin Langseth, founder and CEO explains that Zoomdata helps the less technical end user make sense of the data, reports Tech Crunch. Modern platforms like Hadoop, Solr and ElasticSearch remain visually indiscernible for the less technical audience. This is where Langseth believes Zoomdata bridges the gap, making these platforms accessible to a less technical user.

“With the rapid adoption of modern Hadoop, NoSQL and Spark datastores, we saw an opportunity to disrupt the legacy market for enterprise and embedded reporting, dashboarding, and analytics with a powerful visual platform designed for the business user,” Langseth explained.

“We are making it faster and easier to interact with big data through two key innovations: our patented micro-query technology, combined with our stream processing engine, allows Zoomdata to render big data into compelling visual views within seconds, tapping directly into both historical and real-time data across both legacy and modern datastores,” he furtheer added.

Zoomdata’s micro-query architecture takes away hour/minute long for a query to run to completion, using its unique data sharpening technology to provide an instant approximated sketch of the results. The visualization is constantly updated through stream processing of additional micro-query results until the data fully sharpens, quite like video streaming, said Langseth. “It starts quickly but it’s fuzzy at first,” he said, “then it gets crisper and turns into full HD.” Zoomdata’s modern HTML5 and touch-first interface,allows exploration of records in seconds through web browsers,mobile smartphone and tablet touch devices.

Founded in 2012 and 50 employees strong, Zoomdata started shipping its product in February of 2013 and now has more than 20 enterprise customers, 60% of which embed Zoomdata into their software to make it analytical.

The new funding will be utilized in expanding its sales and marketing teams and accelerating innovation in product development.

Read more here.

(Image source: Zoomdata)

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