Datanyze, the sales prospecting tool powered by technology data, grabbed $2 million in seed funding round on Tuesday. The round was led by investors like IDG Ventures and saw others like AngelList, Neeraj Agrawal, Google Ventures, and Mark Cuban.

“Datanyze enables salespeople to uncover not only who is using a competitor’s software, but also determines when they started or stopped using it,” said  Datanyze in a statement. “If a competitor requires annual contracts, Datanyze can pinpoint the day a client deployed this competitive technology and send notifications a few months before the contract is up for renewal.”

Datanyze gives salespeople the ability to understand not only who is using a competitor’s software, but also when they started or stopped using it. For example, if a competitor requires annual contracts, Datanyze can pinpoint the day a client deployed this competitive technology and send notifications a few months before the contract is up for renewal.

The software, touted as the “Google of sales and marketing”, sifts through multitudes of websites daily, looking for various “signatures’ (bits of code, fragments of javascript, embeds, CSS, etc.)” which would hint at the presence or absence of particular services on the website. This information is collated and then generates a variety of leads for the user.

With a surprising 25 percent per month growth rate through this year, Datanyze intends to utilise  the funding in expanding its team, and capabilities of the product to cater a large customer base.

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(Image Credit: Chris Potter)

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