Birst, the business intelligence and cloud analytics platform provider, announced yesterday that it would be offering a free analytics tool for NetSuite customers. The deal between the two companies is aimed at improving user experience in NetSuite and also increasing the standards inside “enterprise resource planning and customer relationship management software.”

“By embedding Birst’s business intelligence platform within NetSuite’s software suite, we can help NetSuite customers optimize business processes, ultimately driving better performance throughout the organization,” said Birst Chief Product Officer Brad Peters.

NetSuite’s 20,000 financial and ERP customers will have access to Birst Express for free by clicking on a tab within NetSuite. Users will then have access to the pre-built dashboard, KPIs and reports to “analyze bookings and billings data across products, geographies and customer types” as well as renewal rates and deferred revenue. Moreover, Birst Visualizer – a tool that delivers interactive charts and graphs based on search queries and data – will also be offered to NetSuite customers and will use the data available in NetSuite ensuring no back-end work is needed to get started.

The announcement of NetSuite’s integration of Birst services is indicative of the cloud BI and data visualisation market right now. With Tibco acquiring Jaspersoft earlier this month, and the fierce competition between cloud-based business intelligence companies like Bime Analytics, DataRPM and Domo, the news of this deal will undoubtedly enhance the visibility of Birst and its services.

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You can read out interview with the Vice President of Birst here