InsideSales.com, a company specialising in could-based sales acceleration technology, announced today that it has raised $100 million in series C funding. Polaris Partners and Kleiner Perkins Caufield & Byers led the funding round, with participation from Salesforce, Acadia Woods, EPIC Ventures, Hummer Winbald, U.S. Venture Partners and Zetta Venture Partners.

InsideSales.com provides software-as-a-service (SaaS) to more than 1,000 customers, including large enterprises like Microsoft, Fidelity, Groupon and Marketo. The company sits in between marketing automation services like Eloqua and Marketo and CRM vendors like Salesforce and Microsoft. The aim of InsideSales.com is to use resources from both of these fields to help sales teams become more effective in their operations.

“Customers, partners and investors frequently ask us what our secret sauce is,” InsideSales.com CEO and founder Dave Elkington said in a statement. “Our secret sauce is our scientific approach to sales. We use data as a strategic weapon to systematically improve sales performance and drive sales growth for our own company and for customers who want to maximize revenue growth.”

The company, which started in Utah in 2004, announced 107% growth last year. To continue expanding their operations, the new investment is expected to help the company move into new markets, hire engineers, coders, data scientists and sales people.

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(Image Credit: Thomas Hawk)

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