Chaitanya Sagar
Author Archive

Chaitanya Sagar

Chaitanya Sagar is the Founder and CEO of Perceptive Analytics. Perceptive Analytics has been chosen as one of the top 10 analytics companies to watch out for by Analytics India Magazine. It works on Marketing Analytics for ecommerce, Retail and Pharma companies

BI & Analytics

Analytics has become an integral part of our daily lives. We don’t even realize how analytics is driving our decisions, our activities, our interests, our shopping behavior and more. Companies are using analytics to identify potential acquisition opportunities, their future market performances, customer behavior and many other areas. One such

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Nonlinear Regression
Data ScienceData Science 101Resources

Linear regression is a basic tool. It works on the assumption that there exists a linear relationship between the dependent and independent variable, also known as the explanatory variables and output. However, not all problems have such a linear relationship. In fact, many of the problems we see today are

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Data ScienceData Science 101Resources

Categorical data is a kind of data which has a predefined set of values. Taking “Child”, “Adult” or “Senior” instead of keeping the age of a person to be a number is one such example of using age as categorical. However, before using categorical data, one must know about various

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