DataHero, the self-service Cloud BI provider, just took $6.1 million in a Series A funding round led by existing investor Foundry Group. In addition, it has introduced software industry veteran Ed Miller as its new CEO, and announced a partnership with inbound marketing and sales platform HubSpot. Miller boasts 25 years experience as a software entrepreneur, most recently leading Xythos to a successful exit – it was acquired by Blackboard Inc. (BBBB) in 2008.

“DataHero is uniquely positioned in the marketplace with the combination of their intuitive interface, advanced analytics and ability to easily visualize cloud data,” said Ryan McIntyre, Managing Director and Co-founder of Foundry Group. “We invested in the company three years ago because we identified a real market gap for data analysis for the non-technical user. To thrive in today’s business environment, companies need to shift from traditional gut-based decision making to a data-driven mindset for everyone in the organization. This is what DataHero is all about.”

DataHero previously raised $4.5M in seed rounds, totaling $10.6 million in funding to date.

Paired with HubSpot, DataHero enables users to track when customers close deals, filter by custom fields, and display their data in different time groupings. Working together, HubSpot provides the full funnel marketing and sales solution, while DataHero delivers the visualized analytics to support that funnel. Agencies will now have the ability to provide their clients with DataHero’s service and receive significant cost-savings.

Chris Neumann, DataHero’s Product first-in-command, explained how the integration with HubSpot helps marketing professionals, who rely on a myriad of cloud services, easily monitor campaign performance: “With DataHero’s new HubSpot integration, HubSpot customers can quickly identify key metrics in their marketing data and easily combine it with data from other services they use, like Salesforce and Google Analytics, to get the full picture of their campaigns.  The agency program expands upon DataHero’s self-service offerings to better serve the unique needs of marketing and digital agencies, who today are underserved by traditional BI vendors.”

 

About DataHero

DataHero is the leading provider of self-service Cloud BI, enabling users to quickly identify and understand the metrics that drive their business. With its intuitive drag-and-drop interface, users are able to import and analyze data from the services they use every day – including Salesforce, HubSpot, Google Analytics, Dropbox, Stripe, Excel, and many more. The company is based in San Francisco, California.

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