Posts Tagged

TV

TV, data, and advertising
Data ScienceContributorsFeaturedMarketing & Sales

The TV landscape of 2021 is unrecognizable compared to that of the 1950s when TV ad exposure measurement was born. As viewing habits have evolved over the decades, the advertising industry hasn’t always kept up-to-date.  The worldwide pandemic and national lockdowns became a catalyst for change, with UK audiences spending

Read More
Data ScienceNews

A recent paper published by GfK sheds light on the state of the audience data market, and outlines a clear direction for the future of data in an internet-enabled TV world, while exploring the benefits of Big Data for broadcast. GfK, the Society for Consumer Research) Germany’s largest market research

Read More