Data science is now essential to e-commerce success. Targeting the right audience through advertising platforms is highly necessary to boost online sales as customers only want to look at relevant products or items they need. Artificial intelligence (AI), with the assistance of machine learning (ML), helps determine the target audience
Data monetization can be an effective tool for helping companies and sectors boost profits and keep consumers happy. Here are five of the industries that data monetization strategies could benefit the most. Music The music industry experienced a prolonged period of upheaval due in large part to streaming services’ popularity.
What is Cybertill’s mission statement? The world of business is making a wholesale shift to cloud technology, enabling retailers – from SMEs and start-ups to international outfits – the opportunity to develop, grow and internationalise more dynamically. Cybertill delivers tangible cloud-based solutions which allow retailers to do just this through
It’s incredibly common to hear people say that “big data is disrupting every industry”- yet, in many respects, the fashion industry is still playing catch up. Although data science has been used to optimise delivery logistics, recommend products and target customers, it’s yet to disrupt actual fashion products in a
Content monetization startup, Skimlinks, which helps digital publishers get value through their affiliate marketing, has announced raising $16 million in a Series C funding round. The latest capital will help in platform expansion to assist publishers get more value out of their commerce-related content. Termed “comtent”, this type of shopping-oriented
We met Cormac Walsh, the CEO and Founder of Avansera at CODE_n contest in CeBIT, Hannover. Cormac gave us a fascinating insight into how Avansera is disrupting consumer analytics for FMCG companies and retailers. Who are you? My name is Cormac Walsh. I am the CEO and founder of Avansera.