Retail and Consumer
DoorDash, an on-demand food delivery startup just announced a $17.3 million Series A funding round. The round was led by Sequoia Capital, who also led a $30 million funding round for Sumo Logic this week. Existing investors Khosla Ventures, Charles River Ventures, Pejman Mar Ventures and Ted Zagat (of Zagat Survey) also participated.
We met Cormac Walsh, the CEO and Founder of Avansera at CODE_n contest in CeBIT, Hannover. Cormac gave us a fascinating insight into how Avansera is disrupting consumer analytics for FMCG companies and retailers. Who are you? My name is Cormac Walsh. I am the CEO and founder of Avansera.
Loyalty Cards status quo In the world of business transactions, consumers and merchants alike are continuously and relentlessly inundated, the costumer with cards, rewards, points, friends programs, and the like (see Tesco) to incentivize, the vendor with programs, numbers, tools, spreadsheets, and more with the intention of informing. Every card,
Datalogix collects consumer data both online through tracking and offline, e.g. through obtaining data on customer loyalty card programs. Datalogix then parses this information and sells it to its clients so that they can optimise their advertising campaigns